Shenzhen Yi Zhi Yun Garment Co., Ltd.   

Shenzhen Yi Zhi Yun Garment Co., Ltd. is a comprehensive garment enterprise invested by Hongkong Yi Yun Yun (International) Garments Co., Ltd., located in the beautiful international garden city and the fashion capital Shenzhen. The company is a modern integrated garment enterprise integrating R & D, production, sales and service. It has a sound organization and management structure, adopts advanced business philosophy, modern management system, large-scale production entity, strong marketing management system, avant-garde design team and service week customer service team, and strictly checks all aspects of raw materials, finished products, sales and after-sale services.

At present, the company has more than 300 employees, and has a group of advanced R & D and management talents. Among them, more than 30 senior management elites, more than 10 senior and intermediate designers, have implemented the brand strategy in an all-round way and stepped towards internationalization. The company's brand "EASY" - Yi's rhyme, relies on its European style culture which is highly artistic and its brand heritage. Its design inspiration comes from elegance, fashion, simplicity, generous European style, and with taste, smart, charming and detached from the conventional fashion. It is tailored for the urban fashion women. The company has successively opened "EASY" self run and franchise chain stores in many provinces, municipalities and autonomous regions, and has formed a huge sales network covering the whole country. In the fierce competition of women's clothing brands, the sales performance of single store has steadily increased, and has gradually become the new favorite of urban women. EASY's brand image has been deeply rooted in the hearts of the people.

Brand culture

Brand impression: the development of EASY series of women's wear products is consistent with the European style of high quality and high quality, blending the eastern and Western cultures, reflecting the unique connotation of the dress culture with simple life, fashion and leisure. It also accords with the two fashionable pursuit of modern urban women's freedom, independence, work and leisure, which fully demonstrates the unique charm and temperament of urban women.

Brand name: English: EASY Chinese: Yi Yun

Design concept: simplicity, fashion, elegance and personality.

Brand positioning: the "EASY" product is located in urban fashion women aged 20-40.

Price positioning: spring and summer 79-688 main price 200-400 autumn winter 219-1888 main price 399--799