2005 Denmark Andersen international group to invest in China, the world brand “ DK H.C. ANDERSEN” Andersen landed in china.
Shanghai City People's government, the Ministry of foreign trade, the trade and Industry Bureau approved, in 2007 May was formally established in Shanghai China Sino Danish joint venture Shanghai Andersen Shoes Co., Ltd., as the “ DK H.C.ANDERSEN” management and operation mechanism of the Andersen world brand children's shoes.
the company has been in the bustling financial and commercial center -- the Bund set up headquarters, from Denmark children's designers and outstanding designers to work together to set up the “ DK H.C.ANDERSEN” children's product design R & D center; and invited the children's brand management professionals, to create the rich cultural connotation of the children's shoes Andersen series of products. The “ DK H.C.ANDERSEN” brand shoes with the first-class quality, the classical design, and quality of humanized management mode to better serve the world including children in china.
the company will also establish children's marketing system throughout the country, step by step and in a planned launch of ” DK H.C.ANDERSEN” Andersen brand children's shoes series products. Let more children in the enjoyment of Andersen fairy tale classics, put on the world famous “ DK H. C.ANDERSEN Andersen ” brand children's shoes.
