from the 200 years of the cultural heritage of the fairy kingdom;
from a grafting of Chinese and Western culture industry;
from a standardized operation trader partners;
Andersen children's products began to enter the Chinese market since 2006, based on the fairy kingdom brand soul, series of products quickly into the national large and medium-sized city, just less than half the time has developed more than 80 shopping malls and specialty shops to join. In Shanghai, Jiangsu, Zhejiang, Chongqing city there are many Andersen kids figure.
“ light the love match, give children more caring, ” this is our common desire for bearing.
UNESCO designated 2005 as the “ Andersen ”, in Hans Christian Hans. Christian. Andersen family descendants, Denmark Andersen Culture Foundation Chairman and CEO Keller Andersen's efforts, the Andersen brand to China. Andersen International Group Limited company by the Danish producer, Shanghai International Co. Ltd was established in 2006 and registered in April, the total sales of Andersen's fairy tales for children children's wear brand flagship series products. The company was first established, has the brand promotion and management activities in Shanghai, Hangzhou, Chongqing, Henan and other provinces and cities, and achieved good market response, also has the development of more than 30 terminal shop. In the course of the operation of brand expansion and companies, has accumulated a lot of experiences and lessons. In 2008, the company started the second phase of development, introduction of a new way of marketing and business philosophy, and to strengthen the market terminal support. In order to further expand the world famous brand “ Andersen ” fairy; domestic procurement, construction of marketing alliance, the company to the world's great celebrity, Hans Christian Andersen's cultural connotation to create Andersen children's world brand of personalized, fashion products, sincere to the letter to merchants, business, business to righteousness into business strategy, build a win-win join the brand road.
