Beijing Erdos Technology Development Co., Ltd.   

        a, brand introduction

Erdos group after more than 20 years of sustained development, has formed the pattern of diversification of cashmere, coal, electric power, metallurgy, chemical industry, simultaneously, collaborative development, members with hundreds of companies, more than 24000 employees, assets of more than 10 billion yuan. "Erdos" as Chinese cashmere spinning industry first A Well-Known Trademark in China, brand value of 7029000000 yuan, ranking the forefront of Chinese most valuable brand, become make known to every family "Chinese most industry leadership and most has the development potential of one of the ten major brands".

is a category of Ordos children clothing strategy system of Ordos group, uphold the Ordos cashmere industry set up in the high quality image and reputation and the unique advantages in resources, the introduction of Europe and the United States, Japan and other countries a first-class fashion design and version type process, from the children's clothing design, fabric selection, to children's wear production each link both the implementation of China's relevant environmental protection requirements, to ensure that the Ordos children become the majority of children love and trust products. Ordos will provide green, environmental health quality products for China's vast number of children and adolescents.

two, the overall brand positioning, brand:

1 purpose: to promote the "original ecological health of children's wear brand idea:"

2, "health, happiness, progress every day"

3, style positioning: rural leisure, the British nobility,

4, target customers: 7---16 year old children

5, target market: one or two city home and China economic hundred counties,

three product categories:

vest, shirt, T-shirt, skirt, trousers, jacket, windbreaker, cashmere sweater, wool sweater, down jacket, cotton padded clothes, jacket, knitted sport package, coat, jacket, trousers;

accessories products: scarves, hats, gloves, leisure bag, blankets, socks etc..

four, price strategy

highlight the high-end brand and image, first-class service and quality, and the most substantial benefit to the franchisee, the cultivation of its rapid development.

five, marketing channel model of

using franchise investment form, the national press at all levels of the city as a unit, to recruit the city exclusive agent based, supplemented by the principle of a single shop to join investment. Make sure that the agents at all levels of the market can common development in the development on the platform of.