“ the birth of a brand, is like a person's birth, the human learning, knowledge, self-cultivation, improve the formation of one's personality. People have been recognized in society, give the society brings the blessing, give a person leave word of mouth, the formation of his personality and life value, brand is formed, so! People in the process of formation, personality is the equivalent of culture, brand culture. ”
the close relationship between Kabine deeply aware of brand culture and brand value complementary. Consumers in the interpretation of the brand culture of Kabine also especially can feel the close relationship between this reflected the value of the brand. All the time since, Kabine with its “ fashion, leisure, sports ” the style and reasonable price leads the popular trend of children's clothing, the simple lines, rich patterns, bright colors, dribs and drabs interpretation of the lucky baby's self-confidence and vitality.
in the growth of the brand on the road, Kabine clearly understood only when the internal and external coordination in order to reflect the real beauty, so is the brand, only when find the balance point of the culture and the unity of products, brand image can stand vividly revealed on the paper. American famous advertising communication people said: “ products to achieve the purpose of competition, it must be put into different secular culture idea before entering the customer's eyes and ears. ” product only is endowed with rich cultural heritage, to talent showing itself in many brand competition in the market. Lucky baby ebullience Spanish style, mysterious brave Mediterranean culture, timely dissemination of European fashion information, all anchor is given the brand fresh vitality, was destined from birth on, began to grow sturdily.
