Brand story
Black and white induced
Perhaps it is a mysterious psychological and visual reaction, which produces an unparalleled dream of loving a career and a lifetime of fanaticism. Finally, it launched its own brand in 2004. Next, let's go close to the fashionable black and white kingdom of "Europe E".
Black and white road of persistence
Ollie said that he chose black and white clothes at the beginning of the creation of "E Europe". He liked it only, but his friends in the neighborhood liked it. He didn't think much of the market acceptance. He found that many people still approved the black-and-white clothes. So Ollie decided that China did not lack the people who wanted to wear the avant-garde, but they could not find such personalities.
Cards. A group of people were expecting such products. At that time, in the beginning of the "hang school" from the wholesale, oli felt that the value of black and white clothing had been presented. At the beginning of the brand, the sales of 20 square meters single shop broke 750 thousand yuan. Such a market reaction has really booed olive to become a driving force to support Ollie.
From the heart of Ollie, he has the dream of being a fashion designer. He likes picking cloth and making clothes, but it is still strange to start a company. Without the support of any team, we should rely on ourselves to look for the edition, find the fabric, and create the production. Without too much money to return, like most entrepreneurial people, it has experienced the most difficult and difficult course of life. Sometimes, it runs for a single day, and only four to five hours a day for production. But looking at his career day by day, the dream and reality are getting closer and closer. At this time, the smile on the face of oli showed a long smile.
Entering the office of the Ollie black and white style, it is a map of China, which is full of black and white flags. It is black and white. It is all ready to go. In the confrontation and integration of black and white, it is easy to see the strategic thinking of E and Europe.
Black and white brand sources
The brand "Ou E" was written by LOGO herself. When it came to this name, Ollie did not explain too much. It was a very casual inspiration at that time, and she scribbled at random. A word "OE" suddenly appeared in her mind. After joining the Sino British joint venture, she wrote in the hope of coming to the international stage and creating the dream of domestic black and white culture and fashion industry group.
Black and white world dream
In Ollie's view, black and white are not only colors, but black and white represent a simple and simple world, and more like a fashionable philosophy that goes forward in contradiction. The multi brand industry group in Ollie is also in the blueprint for future development. In the next ten years, we will always adhere to the brand style dominated by black and white, and gradually brand more operation, and eventually become a group company to the international stage.
