Beijing Eden Shi Dian Trading Company   

Brand positioning: jack&murphy brand takes leisure, fashion, vitality and connotation as the basic position of brand. The brand embodies the taste, brand, leisure and fashion dressing style pursued by modern urban fashion men and women, and advocates freedom, independence and leisure life. Market positioning: intermediate fashion men and women casual wear business positioning: in the form of affiliate distribution, agency distribution and self employment, it is located in a class a department store in one or two cities and a grade store in commercial flourishing area. Three or four types of commercial streets and one or two kinds of department stores. Design orientation: fashionable business and leisure are equipped with inherent appreciation of beauty and nature; enthusiasm for dress history; high passion for fabric and attention to fashion have brought all of this into the field of fashion pioneers. A. designs fashion and leisure dress styles for consumers to meet their high quality and younger dress mentality. B. uses a large number of popular elements and makes them localized, in line with the aesthetic orientation and consumption habits of the domestic target consumers; C. unified product style, perfect product mix, multi matching product mix, suitable for working, social and casual dressing environment. In addition to insisting on the inherent color of jack&murphy (Jack Murphy) brand, D. color is closely followed by the international fashion color of the season. E. highlights the design content of the product, each of which has been chiseled by the designer's elaborate chisel to strive for perfection. Products: 80% use the popular European fabrics for the season, 20% for advanced Japanese and Korean fabrics, natural wool, cotton, mulberry silk, Tencel, modal and so on as the main raw materials; the price of the products: the main price band is 88 yuan ---888 yuan (spring summer autumn winter) product positioning: the product emphasizes excellent technology, the details are outstanding, and the novelty is unique; and age positioning: the concept of fashionable dress for young people aged 18-35 years old.