Melco (Hongkong) international garments Co., Ltd. is a brand new fashion enterprise with research and development, production and marketing.
The company has established a strong design team to travel to the world's famous fashion cities all the year round to get fashion inspiration and first-hand popular information. The company launches more than 2000 unique products every year, leading the fashion trend of Chinese children's wear.
In production, the company set up two large production bases in Guangdong and Jiangxi respectively, equipped with advanced production equipment, perfect management system and independent and rigorous quality inspection team, which guaranteed the company's high standard and high requirements for product quality.
In terms of marketing, the company adopts a combination of single store, city agent and provincial agent to develop domestic and foreign markets flexibly, and carries out personalized and localized market analysis for each store, formulating targeted marketing strategies to ensure the high profit rate of each store. At the same time, the company has hired many well-known business consultant in the industry, and long-term cooperation with well-known battalion companies, to ensure that the company based on international vision, with an international publicity and image influence consumers, enhance brand influence.
In 2011, the company positioned itself in the "80% post-90s" new generation of parents who love life and love fashion. With the brand positioning of "high quality and fashion", the company created the "honey MIDDLO" brand of urban fashion children's clothing.
