Shenzhen boudoir close friend Fashion Co., Ltd. is a chain monopoly enterprise integrating underwear design, production, sales and service. The company's headquarters is located at the 6 floor, B building, 268 east two industrial park, 268 business road, Baoan District, Shenzhen.
The growth of the company is inseparable from the joining and giving of talented people. In order to realize the dream and value of life, Shenzhen boudoir close friend Fashion Co., Ltd. invites all talents to encourage each other.
Since its establishment in 2010, the boudoir close friend has been developing rapidly and becoming the most valuable underwear chain brand in China with the vision of becoming the most valuable underwear chain operator in China. At present, many branches have been set up in various provinces and cities in China, and become another brand underwear chain enterprise in Shenzhen.
The company implements the general manager responsibility system under the leadership of the board of directors. It consists of a financial center, an enterprise management center, an operation center, a mining center, an administrative human resource center and chain stores. Each department manager is responsible to the general manager, and the staff is responsible for the Department manager, namely the management system of the responsibility level and the responsibility level. Meanwhile, the close friends of the boudoir have a group of highly qualified, passionate and dynamic management personnel. We are fully committed, smiling service, independent innovation and firm commitment. With advanced technology and excellent service, the brand underwear is popular.
The customer view of a close friend is to satisfy customers' needs. We insist on quality based, reputation based, service oriented, customer satisfaction as the judging standard of work, constantly create core competitiveness, adopt unified image identification, unified price, unified commodity service, unified management and unified distribution operation mode, create a one-stop shopping environment for underwear, give consumers more joy and comfort and more shopping enjoyment.
The long-term development goal and purpose of boudoir intimate clothing company is to establish a unified, orderly, stable and healthy national chain store. Not eager for quick success and instant benefit, only focus on long-term development, pursue the brand's reputation in the eyes of consumers, constantly introduce products that cater to the public, and provide strong technical support in the later stage, and strive to join a successful company, so that the company can become one of the representative enterprises in the industry in the short term, so as to realize the brand goal of a hundred years' intimate friend and a close friend in the world.
Company brand development strategy
Shenzhen brand chain is based on the sunrise industry, and it has benefited from the forward-looking, scientific and correctness of the board of directors in making macro decisions.
Differentiation strategy
The differentiation of products is created by the differentiation of products, the quality and low price of products are taken as the breakthrough point, and the reputation of fashion and beauty consultants is taken as the theme to enhance the brand reputation.
Brand strategy
The good reputation of consumers in the brand chain of boudoir close friends is reflected in the company's brand operation, brand maintenance, brand extension, brand promotion, brand development, brand communication and so on, all in an orderly way according to the standardized, scientific and advanced brand management system.
Service strategy
Under the guidance of service strategy, the concept of "full staff marketing" is launched, emphasizing that employees, franchisees and consumers are important elements in the development of a company. They are partners and family members of a company's business. The establishment of a systematic and perfect service management system is the fundamental reason for the company's everlasting youth and sustainable development.
