Bai River rainbow is a shining third generation brand star bred by Humen in 10 years. Located in the famous women's clothing town of Humen, Guangdong, the pioneer brand Bai Sheng Hong Clothing Co., Ltd., a comprehensive brand operation company integrating design, processing and sales, has been constantly challenging the fashion trend at the beginning of its creation. Its famous women's clothing brand Cannes giant and the feminine aristocracy are fashion surfers on the fashion wave. They are the outstanding representatives of the third wave of brand in the world.
Accurate and agile market insight is the core foundation of brand health and stability. Bai River Rainbow clothing, a well-known designer from China, takes the lead in the market. Its unique design style, accurate product positioning and perfect service are recognized by the vast number of consumers. At the same time, as a new generation of women's clothing brand building experts in China, the leading group of Bai Chun Hong has more than 10 years of successful experience in handling several super brand experiences, operating management experience of thousands of stores in the country, and the unique operation theory of "China phenomenon" aiming at solving the "China phenomenon", such as brand aging and short life.
Bai Chun Hong costumes always insist on winning the long-term business profits by customers as the primary task. They are willing to become the best choice for the best impression of customers and potential customers and their main stakeholders. Bai River rainbow dress should be regarded as a high standard innovator, and constantly strive to exceed the high standard challenger.
In 2006, Bai River rainbow dress was implemented with the principle of "three high and five heavy" to accompany the root to cast the soul. "Three high", that is, "high salary for talent", "high quality and long-term stability", "efficient creation of famous brand", and "five heavy", for "heavy originality spirit", "heavy equipment renewal", "heavy selection material", "heavy quality monitoring" and "heavy staff and partners". This is the sonorous guarantee of the leading position of Bai's rainbow in the rapidly changing competitive environment.
Brand introduction
The online shopping mall of feminist aristocracy was established in March 2008. It is committed to becoming the largest professional apparel shopping website in the country based on the professionalism and brand management idea and based on quality and service. Through the Internet, this convenient tool reduces the cost to the greatest extent, enabling consumers to bring great convenience and benefits to online shoppers.
The shopping mall system developed by ourselves directly aims at the disadvantages of online sales of clothing, maximizes the convenience of users to order online, professional camera equipment and photographers, and truly shows the products to users. Combined with our perfect customer service system and after-sales service system, it thoroughly solves the worries of online clothing shopping. The efficient product management system reflects the inventory status clearly and comprehensively. The sales and customer management system monitors and monitors the whole sales process from order to delivery, and ensures that the sales process is fast, efficient, safe and accurate.
We have established a sound payment system and distribution system. The five payment methods and three distribution methods are completely satisfied with the current situation of e-commerce in China, and are suitable for various online shopping crowd. Support the credit card and debit card of 5 major banks in the whole country to achieve online payment; third party payment platform; seven cities cash on delivery; more than 100 cities nationwide door-to-door service to achieve the fastest 24 hours within the main city to complete online transactions.
We are full of confidence for China's e-commerce tomorrow. And in the days to come, we will continue to strive to expand our team, provide first-class products and create first-class services.
1. Brand image
Business is sincere; quality is exquisite; creation is ceaseless; become industry leader;
Two. Brand mission
Guide the market, inherit classics, lead fashions, create a hundred year brand, become the creator of China's beautiful spirit, become the benchmark of China's new women's fashion, and let women's curvilinear beauty be released as the real bearer.
Three: brand positioning
The third generation brand with strong sense of social responsibility -- Bai River Rainbow Dress: pay attention to the connotation, quality and avant-garde, the top price consumer group covers 18-28 years old to pursue fashion, enjoy the classic pioneer crowd.
Four: brand personality
Changeable and changeable. It always makes people appear bright, always becomes thought-provoking, and always becomes a chased object.
