Founded in March 8, 1992, the BELLE group was founded in March 8, 1992 and invested in the production and processing enterprises built on the mainland by Hongkong Lihua Shoes Trade Co., Ltd., and has rapidly developed the production and marketing integration group enterprise, the famous footwear brand chain operation company in mainland China, the Hongkong beauty group (Holdings) International Holdings Limited, the US NIKE (Nike) company, the European NEWBALANCE (Adidas) company, the US NEWBALANCE (New brun) company, one of the largest chain network of the global footwear industry (BATA), and the largest joint partner of the US Levi's company in China.
The private brands of footwear business include: Belle, Teenmix, Tata, Staccato, Senda, Basto, JipiJapa, Millie's, Joy & Peace, and Mirabell; the agent brands mainly include, ",", ",", ",", "and". Private brand mainly adopts vertical integration mode, including product research and development, procurement, manufacturing, distribution and retail. The operation mode of agent brand is mainly brand agent and distribution agent. Sportswear business is mainly based on agency distribution, including front-line sports brand Nike and Adidas; second line sports brand Kappa, PUMA, Converse and Mizuno. (first line brand and second line brand division, on the one hand is based on the importance of business, Nike and Adidas sales of two brands account for more than 80% of the group's sportswear business; on the other hand, it considers the differences and commonalities of operation, management and performance. )
