Beijing Monnessa industrial Limited by Share Ltd   

Beijing monessa industrial Limited by Share Ltd was approved by the Beijing Municipal Commission for reform and development in 1994. It was jointly launched by several shareholders of Beijing Meng Li Sha trading company and so on. It is a standardized directional recruitment stock company established according to the requirements of the modern enterprise system, with a registered capital of 117 million yuan. Since its inception, Monnessa has been developing and expanding with the support of governments at all levels. By the end of 1998, the company had total assets of about 270000000 yuan and net assets of 138 million yuan.
The company is mainly engaged in the design, production and sale of women's garments. It owns a number of wholly owned or holding enterprises such as Beijing Monisha garment factory, Monnessa Baishi thousand store chain Co., Ltd. and Chenzhou textile mill. It also has branch offices in Bremen, Germany and Tashkent, Uzbekistan. The company has developed into a large enterprise group integrating technology, industry, trade, production, supply and marketing, diversified management and internationalization.
Over the years, women's clothing of Monnessa industrial Limited by Share Ltd in Beijing has won more than thirty ministerial awards. Not only has it won the prestigious brand in Beijing, but also has won the Golden Bridge Award of the Ministry of internal trade for four years in a row, and has been appraised as one of the ten famous brands in China by the National Textile Association. At the Beijing Department Store Fashion Festival, Monnessa won three consecutive years with amazing sales. Monnessa has more than 170 sales outlets in large and medium-sized cities in China, and its design capability, production scale and market share are among the best in the same industry in China.

In recent years, with the influx of international famous brand clothing and the continuous consumption demand, the competition in the domestic clothing market has become fiercer and fiercer, and the efficiency of the garment enterprises has been seriously declining. In response to this market change,

The decision-making level of the company has assessed the situation and formulated two development strategies, namely, carrying out the business policy of "market orientation, high-tech products as the guide, clothing design as the soul, clothing culture as the foundation, integration of science, industry and trade integration and diversified development", giving full play to the advantages of the company's clothing design, production, network sales and clothing information service, clothing culture promotion, and so on, making the company develop towards modernization, internationalization, collectivization and scale, and become a leading enterprise in China's textile and hi-tech industries.
In order to follow the requirements of high starting point and standardized development, the company has hired the world-famous corporate image design master and Mr. Nakanishi Yuano of Japan to carry out the CI image design for the company, and has made an accurate market positioning for the company's products: employing a number of senior advisory bodies for the company's management consulting, detailed technical feasibility study and chain operation operation manual production of "100 market thousand shops" project. At the third China Fashion Exhibition held in December 1998, the company used the design booth, fashion show and news conference to show the products and design ideas of the Mongol society and aroused great response from the participants.