Dania fashion (Guangzhou) Co., Ltd.   

The company introduces: Dania (DANIYA) has the sole agency of the Korean brand, Hongkong, and sets up Dania dress (Guangzhou) Co., Ltd., which is solely responsible for (DANIYA) brand operation in Greater China. Introduction: "DANIYA" is the name of butterfly fairy in an ancient legend of Korea, meaning "beautiful, kind and brave". Since the birth of the brand, it has always been inspired by the lifestyle and status of young urban women in South Korea, reflecting the concept of fashion, self-confidence and healthy life. At present, "DANIYA" has three different dress series: sweet and romantic COLLECTION (Shi Shangshunv) series handsome and handsome JEANS (fashion leisure) series of free SPORT (fashion sports) series. All kinds of dress requirements for young women on different occasions are met. And every season, every series has a popular theme that is closely related to the fashion of Japan and Korea. With natural elements, environmentally friendly and comfortable fabrics, thoughtful wear, touch and various combinations, Asian urban women with a youthful mentality can convey independence and self-confidence, enjoy fashionable young life attitude and value for money shopping. Brand positioning: the positioning of 1. consumer groups: in the urban areas, they have relatively stable income, have a positive pursuit of fashion and quality, advocate the quality of life, emphasize the self quality and style of urban white-collar workers, petty bourgeoisie, superior college students, free occupation groups and other female consumer groups. 2. age positioning: the age group of mainstream consumer groups is 20---32 years old, +-3 years old, of which 20 - 25 years old account for 40%, and 26 - 32 years old account for 60%. 3. price positioning: the spring and summer retail price: 228---588 yuan is the main price, the retail price of autumn and winter: 268---798 yuan is the main price 4. target market positioning: for the domestic, second tier market style shop, fashion life hall, pedestrian street shop and shopping mall counters.