Beijing Grand Hyatt Garments Co., Ltd. is a fashion casual men's Brand Company, the founder of the company engaged in garment retail industry more than ten years since the spring and Autumn period, has accumulated rich experience in the field of retail, marketing, storage and brand management; in 2008, the company began to operate. Prince password Through the development of just three years, the brand has developed 60 Prince password stores in North China. The Beijing Grand Hyatt Jinyi clothing company plans to divide the company into four strategic development stages in 2008-2025 years, set up 100 outlets in the whole country, 3000 franchise stores, and the company's business target reaches more than 3 billion. The realization of the prince password has become the dream of world famous clothing brands.
development planning
The first stage:
Product stage, product centered, 2008.3.14-2012.3.14 development 30, sales scale of about 30 million, has been completed.
The second stage:
At the marketing stage, consumer centered, 2012.3.14-2016.3.14 completed in 300, and sales reached about 4 hundred million.
The third stage:
The management phase is people-oriented, with 1000 development in 2016.3.14-2020.3.14 and sales scale of about 1 billion.
The fourth stage:
In social and cultural stages, social responsibility is the responsibility; 2020.3.14- 2025.3.14 has developed 3000, and the sales volume will reach 3 billion.
Company mission, vision, goal, positioning, behavior criteria, product positioning, business theory
Company mission: striving for dreams
Company slogan: youth dream, you and me.
Company vision: the prince of the world
Code of conduct: conscientious, courteous, tolerant
Product positioning: to provide young men with fashionable fashion, fashionable, colorful and varied styles of casual men's clothing series.
Business theory: small businesses can also accomplish big businesses; 1, 3, 30, and 300.
Management philosophy
Corporate culture
Hold on to each other and make progress
The company encourages employees to move forward in continuous learning, and to the top of the company and to every employee is known for their pragmatic and upward outlook. The prince password gives every employee a good space for development. No matter where you come from, what kind of dream you have, as long as you are willing to work hard, willing to learn and accumulate, you can find your own position and realize your value here. As Xunzi put it, "the mountains are full of mountains and rivers, the wind and rain rise, and the water is thick, and the dragon is born." A steed can't jump ten steps. Perseverance, stone can be carved. The earthworm has no pawn benefits, strong bones and strong bones, eat the soil and lead the Yellow River. Crabs six kneel and two chela, not the snake eel hole can not be entrusted to the heart, too impetuous. Therefore, there is no such thing as a deep mind and a clear mind. Those who travel by thoroughfare are not allowed to do so, but two kings are not allowed to do so. You cannot see two clearly, but you cannot hear two ears. The snakes fly without feet and the mice are five poorer. The poem says, "the turtle is in the mulberry, and its son is seven. A gentleman is a gentleman. When the instrument comes, the heart is like a knot, so the gentleman is tied up in one. The code of the prince pays close attention to the accumulation of bits and pieces, and firmly believes that business is humane. Only by accumulating and perfecting constantly can we forge the perfect quality and achieve a brilliant life.
Shop sales culture
1, consider the customers as their relatives, whether they can get the support from the customers and decide whether the store will succeed or fail.
2, to be full of work, make the store angry vitality, customers will naturally want to come together.
3, the promise before sales is inferior to the after-sale service. This is the rule of making permanent customers.
4, if there is no gift, please give a smiling face.
5, when customers come to change their goods, they are more friendly than before.
6, business is to serve the public, and profit is the reasonable reward it should get.
7, the sale of goods is a good thing, for good products publicity is a good thing, this is our responsibility and the joy of work.
8, complaining does not help in any way. It only makes people more negative and more painful. Complaining does not help people at all.
