Introduction
Cairns apparel (Q&X) Limited was founded in London, the Americas is headquartered in Washington. In the 06 spring, it officially entered the Chinese market. Cairns (China) is located in the fashion capital of Shanghai, and all the designs are from the design master of the British headquarters. The arrival of China has brought Chinese consumers a classic brand Q&X--- from the UK and from the new generation of business casual wear brands. Cains's international team is made up of fashion elites from China, Portugal, Germany, Italy, the United States and other countries, which has injected multicultural culture and rich humanistic spirit for Cains. Cairns read fashion and dreams in their young language. However, it is not enough just to diversify. Kai is constantly infiltrating corporate culture, advocating professionalism, focusing on meticulous management, creating the elite team of Cairns. As the Q & X (Fashion) of China garment enterprise's Fashion 2, it aims to become the largest apparel retailing group in China in the past five years. Cains is known for his Fashion 2 business philosophy in the industry. First, Kai is focusing on the "fast" rhythm: on the one hand, ERP information management system independently supports the operation system of the whole brand. Designers around the world can understand their design whether they sell well through the system, and sales terminals can better understand the state of their own complementary goods through the system. On the other hand, in order to efficiently solve the turnover rate of goods and capital and the accuracy of the trend forecast, through the exploration of the advanced supply chain management system and the clothing industry information system, we pioneered the OMO (online monthly ordering On-line monthly). Ordering), which has aroused the clothing industry's thinking about the distribution and ordering system mode, has undoubtedly demonstrated the demonstration effect on the domestic garment industry. Secondly, Kai's "light" capital operation is good at integrating social resources, optimizing supply chain, and carrying out the virtualization operation to the end. On the one hand, the product is handed over to the upstream supply chain; on the other hand, the products are sold to the Cairns distributors across the country for sale. Cains himself is going to light up and seize the core of product design and market development to make intensive farming and become a real "light" company. Only "fast" and "light" are not enough. The company shares sales data with distributors to facilitate monthly ordering and sales. At the same time, distributors can participate in the early stage development of products, and the company can make effective adjustment according to the actual situation of various places. In this way, the overall quality of products can be guaranteed, and the adaptability of products can be enhanced everywhere. In addition, under the guidance of Wiki encyclopedia principle, the company has created an interactive platform with consumers. In this platform, anyone can provide Cairns with their own ideas, designs, designs, and ideas. Once it is adopted, Cairns will pay a lot of money. Mr Cairns is becoming an international professional and creative brand operation expert at a steady pace.
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