The NORTHLAND brand was born in 1973 in Austria's Steyr province. The alpine magnificence and the aura of The Danube give the Austria outdoor spirit with the core of comfort and comfort. In the course of 40 years of development, NORTHLAND has gradually developed from the professional outdoor brand of dedicated rock climbing and mountaineering to a comprehensive outdoor pioneer covering sports, urban leisure and other fields. Insisting on consumer demand and insisting on professional mountain testing to ensure product quality is an important reason for NORTHLAND's success in over 38 countries.
When NORTHLAND entered China in 2003, it always adhered to the comfortable outdoor spirit of Austria as the brand concept, and strives to build a full range of travel equipment for Chinese consumers. "Comfortable and free heart" as a brand connotation is deeply rooted in every product.
Austria outdoor maniac, persistently pursue the dream of the summit.
Located in the foot of the Alps, Austria is a beautiful country full of strong outdoor atmosphere and many outdoor enthusiasts. Mr. Gerwalt Pichler, founder of NORTHLAND, is one of them. From the age of 10, little Pichler began his journey to the top of his dream. 20 years later, all the peaks of Europe left Pichler's peak imprint.
In 1973, Pichler and his childhood friends formed a mountaineering team. During the outdoor trip, Gerwalt Pichler helped his team purchase a lot of equipment with their rich experience. But the poor equipment made him decide to develop more suitable outdoor products. As a result, NORTHLAND was born in the second largest city of Austria, Graz (Graz). Bringing the best equipment to more people with dreams is the firm belief of every employee in NORTHLAND company.
Inheriting Austria's outdoor spirit and setting up an outdoor model in Europe
From Gerwalt Pichle to its sub Arno Pichler, the steer of NORTHLNAD always guides Austria's comfortable outdoor spirit as brand guidance, insisting on producing high quality products to protect users from relaxing themselves and enjoying free outdoor experience in beautiful nature. It is based on this belief that in a short span of 15 years, NORTHLAND has grown rapidly from a small shop in Graz, Austria, to become a professional outdoor company specializing in transnational operations. From the initial sale of dome tents, trying to produce small quantities of mountaineering garments, it has gradually developed into a full line product including garments, shoes, tents, sleeping bags, backpacks, accessories and so on, and has become the top outdoor brand in Europe. It has been successful in over 38 countries around the world.
Brand culture
Brand story founder professional team development history entered China in 1973, professional mountaineering Gerwalt Pichler was founded in Austria.
In 1978, a full range of outdoor equipment was produced.
In 1982, we went out of Austria and opened stores all over the world.
In 1986, the development of EXOTHERM technology has greatly improved the comfort of equipment.
In 2003, it landed in the Chinese market.
In 2010, Beijing, Nanjing, Shenzhen, Hongkong and other four places established the R & D Center for clothing, footwear and assembly.
In 2011, it authorized the 100 years' exclusive right of the Greater China region.
