Xiamen Tongan Sandexing Garment Co. Ltd.   

An important brand black background

black Sandexing Garment Co. Ltd. of Xiamen's, since 1997 as a franchise distribution model Chinese entered the market, has won the "Xiamen top ten clothing brand", "famous brand of Fujian province", "China trademark" honor. Sandexing enterprises because of strong capital and outstanding reputation, is the resident government awarded exemplary significance for the area with industry leading enterprise "".

black was able to become an independent school in many brands of clothing industry, and continues to maintain a steady upward momentum and leading, keen foresight and innovation are closely related: whether early go shop franchise of scientific and standardized, the formation of the industry in a integrated communication department, or the original of "my generation" consumer advocates, as well as to the "neutral" as the mainstream popular casual wear market develop a new style, and ultimately the formation of marketing differentiation advantage, showed black in enterprise strategic control is quite one's own knack in. And for all the people indulge in elaborating on, such as black in the star strategy communication experience, Jolin, Chang Csun Yuk, Fish Leong successively, Genie Zhuo, Vanness Wu and other superstars, endorsement, the plot remarkable.

target customers insight into the

as early as 2004, the original black on the target customer group named "my generation", show the unique insights in customer research black. "My generation" with their parents when young significantly different is washed away the confusion and anger, for a variety of human reality, with clear utilitarian tendency, personal pursuit of outstanding. They are the popular information embodies the following to strong culture fanatical attitude. Now, the customer oriented marketing concept is acceptable to most enterprises. However, how to identify target customer is the key point to test the ability of enterprises. Black to the customer insight into the use of skilled marketing tool. According to the analysis of "my generation" of the specific group of black grasp, pay attention to the consumption values and lifestyles, constantly looking for the source of product innovation, refresh the brand image, establish a good model for the industry.

product positioning in the declaration of

's personality that, common means of conservative and backward, especially in apparel industry, so black, to be pioneers of courage and full of creativity, avoid the mainstream market melee, conform to the individual consumer trends, in the "real cowboy", open up a blue ocean belongs to their energy to maximize the release of the product, the popular, is seeking new customers as self expression fashion label. The mission of philosophy thought and strategic cooperation with the company

black face marketing requires scientific, and the competition increasingly intense market competition to the reality, black is not wisdom, and actively promote the market order to regulate, through coordinated and balanced long-term strategic planning and tactical choice of enterprises, strengthen the core competitiveness of the brand, to Zhisheng marketing strategy to build competitive advantage, seeking brand everlasting.

of different companies, different industries, should have different development path. Sail against the current, fall behind, no one can be maintained at the origin. As with the mission of the black brand, will meet in a success, but by continuing to give out the popular product for the customer, the market scale is continually expanding, is committed to brand image to promote, and ultimately to more powerful capital, for the national industry fueling. Black advocate cooperation philosophy, believe that the partnership, respect for the value of cooperation, promote and all resources together, get together in cooperation, the overall efficiency of related interest groups in pursuit of cooperation to maximize. Marketing communication, namely his weapon capable of sense. Both for the customers, distributors, or internal staff, black with listener attitude, good advice.

joined in support of three Rites:

support

2.. 1 decoration delivery to support

3 to send advertising support