Xiamen Jinji Sports Goods Co. Ltd. (France's sports   

From the French fashion sports brand rooster, founded in 1983, in order to distinguish and the pattern, I will design named Goldrooster, by the end of 2005, Xiamen's Sports Goods Co., the company invested heavily to build the domestic market, unlimited movement.

the increasingly fierce competition in the market environment of domestic sports goods, combined with their own advantages of resources, the Golden Rooster found a way to open up the domestic market to go Easy Access fashion movement, led by clothing (70%), shoes and related accessories supplement, the continuation of PUMA KAPPA, the product style, to campaign for the tone, combined with leisure and fashion version of type, cultural totem and elegant movement patterns, colorful color throughout the product line, flexible connection with contrast color, gold and silver trim, truly and sharing. Price positioning between Lining Anta and gaps in the market, it is to meet the common needs of young people in the material and spiritual.

brand positioning: the profound cultural heritage, the exclusive right to operate in mainland Chinese, first-line brand

channel positioning is committed to fashion and sports field first-tier cities: domestic two market, second tier city level market, regional agents and store joined racing together bridle to bridle, before starting to do image of high-end shopping malls, Commercial Street, walk Street shop stores follow sales price positioning;

: Mining and Lining gaps between Anta, half KAPPA.

consumer groups: 18-45 years old, fashion, avant-garde, romantic, active thinking, high taste of white-collar groups (the core consumer groups, 25-35 years old): I'm mid class

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