Introduction
Chinese most professional golf leisure apparel brand Chinese ---- Zhuhai leisure tourism, people thought of tolerance and respect for individual freedom, life is about tradition and grade. In July 28, 1996, when the Zhuhai Fisher girl ushered in the first ray of sunshine when, a membership Chinese Chuangwei group, with golf style, national characteristics of the brand Sunwik is born! Sunwik brand covers golf leisure suit, T-shirt, pants, vest bag, ball, ball, windbreaker, hat, gloves, shoes, socks and other series products. Since the beginning of the creation "with professional golf golf professional service" for the purpose, to product R & D center in the world garment fashion capital --- Italy Rome, the introduction of first-class international design concept, and strive to build the product core competitive advantage, highlight the noble traditions of golf, classic, fashion, simple design style, delicate texture, smooth lines, elegant finish, fully displays the Sunwik brand differentiation, fashionable charm. In 2002, Shenzhen Golf Expo, Sunwik launched by the five major series of golf apparel Italy Designer: pattern series, clean color series, checkered series, floral, autumn and winter series combination series, caused a sensation in the industry, the outbreak of the golf leisure China service revolution. To 2005, Sunwik has been in the Chinese 250 golf club, golf practice field of 450 established the Sunwik brand chain stores, more than by technology, high-grade fabrics, robust style, bold, the classical tolerance grade professional image, created Chinese unique golf leisure clothing culture, by industry observers and exceedingly wealthy men love, pursued, sales buoyant. Sunwik golf business activities over the past ten years, has become the largest integrated golf professional products company, has accumulated abundant capital and rich management experience; and cultivating a large number of management personnel, such as the 8 doctor, master (containing MBA) 20, intermediate management all have a university degree or above. At the same time, Sunwik and some of the world's top 500 companies established a strategic cooperative partnership, such as DANA, JORDAN, CURTIS etc; hire outstanding management of domestic and foreign professors, industry management elite (such as above the world 500 strong company president) as a consultant, management consulting, planning and promotion of Sunwik brand. In 2006, when Chuangwei group birthday ten anniversary, group chairman of the board Mr. Jin Haodong proposed the Sunwik brand to "with professional golf services more widely to professional golf, golf promotion of life value" the strategy is decision-making, in the development of ideas first tree brand, create famous brand, network, network diagram benefits, using "the sample market self, regional agents under the franchise" mode of operation, in order to "business ideas, service first, the first image of the agent first", with the brand, the market scale, three pronged brand promotion strategy to participate in market competition, the full implementation of agency policy, management, extension of the market, gradually dilated to win, stability in, make Sunwik become prosperous first brand reputation China golf.
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