Shenzhen Katie Industrial Development Co., Ltd. (pie Buongiorno)   

Brand positioning: to build China's first brand of home of LOHAS clothing, to first-line brand operation, second-line terminal layout, line three of the sale price. Provide competitive price performance ratio for consumers. Product positioning: provides comprehensive cost-effective products, according to the different seasons, the products cover home service and related peripheral products. Scope: wearing any home leisure occasions for. Consumer positioning: 20-45 years old, urban white-collar workers, SOHO family, love life of lohas. Channel strategy: brand stores mainly, shop, assembly shop department stores Shop supplement. Marketing: companies planning propaganda and each year several national promotional activities to enhance brand awareness, expand market share, staff training and store display, the company provides business consulting, professional product knowledge training and the display layout guidance, marketing the receptionist and industry management thinking skills and market development, to help solve practical problems sales. Media: the company will be in the advertising media on unity to improve the visibility of the brand, the company currently advertising media include "underwear wind", "business news", "Chinese clothing net underwear", "phoenix" etc.. Logistics: company to provide quality and efficient, safe, efficient logistics services, guarantee timely goods meet the needs of the practical. Product advantage: uphold by foreign professional design companies, professional R & D team, owns more than 1000 production team, complete a rich range of products, strong production strength to do the backing, can guarantee the customer does not have any menace from the "rear", warm and thoughtful service.