Zhongshan Jin Shibang Garments Co., Ltd.   

" Jinshi state " -- in a deeper sense, it is a team, a member from all corners of the country, ambition, congenial personality is different, for a common goal, to a similar ideal of life, hand in hand together. According to superior intelligence, unique experience and skills, work and pull together, to create a common JSBOY fashion denim brand, in the pursuit of their material rewards at the same time, also return in the pursuit of a better society. They will really feel and enjoy the enterprise and brand operation process each time the harvest, every happy, every act of kindness...... To realize the value of life, the continuous distillation, make life more meaningful, let your life more valuable! Zhongshan, Xintang, Guangdong Jun is the cowboy town, is also China denim production base, is a bridge cowboy clothing foreign element flow China and receiving station. "Kingston state" devoted to mining and integration here rich cowboy fashion information and resources, combined with their own advantages products R & D center, marketing planning center, media promotion center, through the shop image features, characteristics of the operation of shops technique and characteristic promotion methods, the JSBOY specific "trend, personality, charm, the hero, the emotion" social cultural transfer, transfer to each partners and consumers. JSBOY is not just a brand, it is more a symbol. In the future, JSBOY will join hands with each partner to continue to strengthen the brand construction, let more consumers love the brand, trust the brand. JSBOY brand positioning - the brand style she is a fusion of world fashion elements, especially the street style, fully vent "trendsetter" trend and personality charm. - consumer group psychological age younger fashion handsome or beautiful, this group of fashion pursuit standard is mainly reflected in the fashion and novelty, change clothing is the fastest group, they are the potential consumer group brand clothing. Jeans, denim skirts - products, denim shirt, T-shirt, sweater, jacket etc.. Every 15 days to launch a new group, to ensure the store goods "trend". - the price is suitable for independent or semi independent of population economy. - channel stores, shopping malls counters, shop. - market focus on the national, to the regional. - terminal image rough, nostalgia, mysterious, culture. - the concept of brand JSBOY is not only a denim brand, is also a kind of attitude to life, a life advocate, a way of life. The trend of the modern life should be multi-level, omni-directional, people in the pursuit of life experience and life different experience, not only to grasp the change, to adapt to change, to show the external and internal temperament and style in the change, in order to show the charm of its own in all aspects. JSBOY is to convey the concept of "foreign trend, personality, charm, culture". Product structure: 30% men - women: 60% others: 10% class: 70% (cowboy jeans, denim skirt etc.) non cowboy type: 20% (T-shirt, sweater, jacket etc.) gifts: 5% (Fashion) accessories: 5% (belts, purses, ornaments, hats)