AI FA Bei (China) Co., Ltd. (AI FA Bei)   

Alphabet is from France's largest children's clothing enterprise Zannier group. Alphabet, known as the world-famous children's wear brand, arrived in China in June 6, 2006 with the French natural romance. In China, Ningbo has experienced four years of development. The marketing strategy of Jiangsu, Zhejiang and Shanghai as the leading sales market has achieved remarkable results. The famous shopping malls in Shanghai, Nanjing, Suzhou, Wuxi, Yangzhou, Xuzhou, Hangzhou, Ningbo and other cities have been settled, not only have established a good brand image and brand influence, but also have achieved good sales performance, and have become well-known brands of children's clothing in Jiangsu, Zhejiang and Shanghai. We are moving steadily towards more regions of China. Alphabet has been seen in Beijing, Shenzhen, Changsha, Wuhan, Hefei, Xi'an, Shenyang, Hohhot, Urumqi, Xiamen and other large and medium-sized cities. In just a few years, such a rapid and healthy development has made many celebrities in the children's wear industry admire.
The history of Alphabet is a beautiful story. Alphabet was born in 1976 in Britagne, a scenic resort famous for its natural beauty throughout Europe. Alphabet is the meaning of the alphabet. Alphabet pays attention to leisure and comfort, and is naturally accompanied by elegance. Advocating childhood is a journey, emphasizing integration with nature. Alphabet, France's two largest design team in China, is also actively looking for color elements and design inspiration from nature. Therefore, the design style of the whole series is fluent, casual and refreshing.
The mascot of Alphabet is two lovely mice named "Alfa" and "beta". They grow in the cool breeze and green fields of Britagne, and come to China with the lovely and humorous Europa. They always maintain a constant style, strong vitality and brave spirit of exploration.
In terms of the design and quality of children's clothing, Alphabet brings Chinese children not only the natural freshness of the design, the environmental comfort and the exquisite workmanship of the fabrics, but also brings a childlike landscape like travel, so that Chinese children can find more childhood fun in the intense learning competition, so that childhood is not spent in competition and competition, but in the relaxing and romantic travel of nature.
The Alphabet company strictly controls the process flow, selects the fabrics, ensures that every product is in line with the child health standard, and lets the franchisee feel at ease and reassuring the consumers. Alphabet also provides advanced and unique management and management mode, professional image design, pre job training and sales guidance. At the same time, Alphabet also provides professional advertising planning and promotional materials, including image painting, light boxes, advertising brochures, etc., so that franchisees can feel relieved in the details of their operation. Besides, the company also provides regular supervision and training services, providing continuous impetus and support for the sustainable development of the terminal stores. In terms of business mode, Alphabet adopts the mode of self run and franchising, and is meticulous and considerate in the management and service of franchisees. Alphabet people always maintain a constant enthusiasm and kindness to franchisees. Franchisees are partners, partners and close comrades in arms. Alphabet's daily operation measures and decisions will consider problems from the perspective of franchisees, and will never make a win-win situation, mutual benefit and common development become empty talk.
In terms of brand operation, Alphabet has successful experience in brand operation and operation in many countries in Europe and around the world, and has also made a thorough investigation and study of the Chinese market, and has a long-term and rigorous plan for the development of the Chinese market. Moreover, Alphabet has an experienced, conscientious, rigorous and efficient operation team. In time, Alphabet will definitely become one of the pioneers of Chinese children's wear.
At present, many famous brands of children's wear market in China are based on cartoon character stories, and Alphabet brings a fresh and refreshing trend, whether spring summer clothes or autumn winter clothes, with the simplicity and beauty of nature. At the same time, behind the high quality is a moderate price, which will greatly enhance the market competitiveness of Alphabet.
In addition to the clothing industry and business investment, Zannier group has organized Zannier's charity charity institution to establish orphanages, and let their abandoned children have a beautiful and happy childhood with their love. In China, Alphabet has also established the Alphabet charity tour Charity Foundation under the leadership of brand director Jiang Hai run. It is a force for China's school dropouts. Jiang Hairun always said, "although our strength is still very small for a while, we will become stronger and stronger. We will always persist in this love and strive to influence more people to share our love for our children with us."
Alphabet is confident of its first-rate taste, first-rate quality and moderate price. It is sure that it can survive and grow rapidly in the competition of Chinese children's wear market. At the same time, this brand of French children's clothing with strong love and social responsibility will also be able to take care of Chinese children with their love.