Fujian Zuyou sports supplies company   

        Fujian Zuyou Sports Goods Co. Ltd. is a comprehensive development, production and sales in one large children's sporting goods production enterprise. Is located in "China Shoes Capital" - Nanan Hong Seto Town, started in 1987. Now covers an area of more than 87000 square meters, more than 3000 employees, including management staff more than 200, and has R & D center, marketing center, production center and Guangzhou design center, established a series of specialized management system. The company owns three production bases, with an annual output of all kinds of shoes about 10000000 pairs, with the modernization of intelligent office building of 5000 square meters and elegant warmth of the industrial park, modern workshop, spacious bright type staff canteen, badminton, basketball field standard, and the comfort of chic villa type employee suite.
       
        twenty-one years of ups and downs, foot friends unity upward, with firm and persistent belief, rigorous and pragmatic work style, close to the market marketing strategy, has created its own brand "foot" friends, "LeoDica". After market adjustment strategy, the existing operation brand "foot friends" and "LeoDica". Which foot friends brand image spokesman for cartoon authorized "Di Gaotman" and "variety small Ying", located in the leisure sports, for the majority of ordinary consumers; "LeoDica" brand image spokesman for cartoon authorized "superstar God" and "the Powerpuff Girls", positioning in the fashion leisure, high-end consumer oriented groups.
       
        since 2000, "foot friends" brand has won the "famous brand of Fujian province", "Fujian famous brand products", "Fujian Province, heavy contract, keep promise unit" and "township enterprises in Fujian province quality products", "quality assured products" title, and access to ISO9001 and ISO14000 dual authentication. Domestic product marketing 31 provinces, Hong Kong and Macao and Southeast Asia more than a dozen countries and regions, won the majority of customers and consumers trust. Therefore, the then governor of Fujian Province, Xi Jinping has personally inspected, our guide. 2009 Zuyou knowledge, good news. In March, was awarded "China's shoe industry science and technology demonstration enterprise"; in April, was named the "China Quality Miles Council"; in May, State Administration for Industry and commerce as "China well known trademark", and attack in mid May the punch, hand in hand the CCTV children's channel and Hunan Golden Eagle cartoon satellite TV, spend lots of money to hire a TV crew production enterprise publicity, to create the industry leader in children.
       
        companies adhere to the "first person, after factories", "the good faith management, the steady development of" the purpose, adhere to the "customer as the center", "customer satisfaction first" business philosophy. The integrity as a important connotation of famous brand, customer satisfaction based on good faith basis, and truly let the customer confidence and satisfaction. Do the go ahead for the leading enterprises of navigation mark will be marketing work, truly to understand the market dynamic, grasp the consumer demand, the formation of consumer centric marketing concept.
       
        quality management, foot friends always adhere to the "quality is the life of the company" management concept, pay attention to the introduction of professional and technical personnel, the implementation of total quality management, grabbed, standard of products manufacturing and other sectors to develop quantitative from raw material procurement, implementation process of strict management system for production process.
       
        marketing management, the implementation of the "corporate brand and product brand, channel brand" three big brand strategy, store based, with straight battalion inn and traditional channels, the implementation of regional market gradually transition strategy. Business focus from single product marketing gradually to brand marketing, design concepts will also from the product market to market decision determines the product, really realize the innovation and survive, to brand and promote the development of the business philosophy.
       
        face the future with confidence, enough friends, continue adhering to the "create a first-class enterprise, create first-class products", "sincere, pragmatic, pioneering and innovative" purpose. Towards the road of modernization of solid stride! Because sufficient friends know that only innovation can only continue to go beyond the enterprise development, will be invincible.

Shoes