Wirancis (China) Garments Co., Ltd. Hunan branch   

                                  Brand:

JIM's S  brand by British designer Jim  Carter founded in 1978; in one hand, the perfect will of British Art and life is melting   as a whole, and to build international fashion, uphold fashion ideas and creative brand.  

        JIM 'S is one of the leading design groups will be combined with the British fashion and Chinese art perfect fashion   casual wear brand, delicate texture and concise lines highlighting the comfortable and free and easy, bold and self   by the characteristic, seemingly inadvertently cutting fully faint show the beauty and strength of the human body, not only eliminates   recoil assembly boring, also presents the pursuit of artistic beauty. Let men's fashion exudes a kind of   in urban wind; yet elegant temperament, unique taste.  

        ten short years, JIM 'S brand successfully entered the markets in Europe and America and the Asia Pacific region. In 2006, the enjoyment of the "China female   trousers expert" the reputation of Wirancis (China) clothing Limited company by virtue of a strong market network and rich clothing brand management by   inspection, reached a cooperation intentions with JIM 'S brand, with JIM' S in the Greater China region of the permanent right of management, the ultimate realization of   marriage and the international brand appeal, from JIM 'S brand officially incorporated under Wirancis, has become China's clothing and fashion of Europe and the United States   a major bright spot connection. The connotation of the brand of



:

        to break boundaries, looking for personality, freedom, value orientation as the guiding ideology.

        pursuit of order, efficiency and now society, too narrow a "rational" standard, functionalism, dull, dull monotone bound people gradually serfdom, feel lost self reflection and life, between people gradually alienated, the man in the face of this the information age, "lose control" feeling of fear......  

        for man and all things being equal, advocates the harmony between man and nature, man and nature interdependent stressed multidirectional changeable; emphasis on others, advocating non standard, diversification and decentralization; improve the quality of art design movement, knowledge, love, meaning the merge, emphasizing the individual feelings......



brand positioning:

  market positioning;    

        most of the domestic brand is based on the two or three line of the city as the target market, which for the brand image, value added has certain obstacles. JIM 'S according to the object of consumption income, life style, psychological needs and other factors, to a high starting point channel positioning, the development of a second tier cities first, representative is: ShoppingMall, the department store, the commodity structure, terminal image, the service level of growth by leaps and bounds.  

        two kinds of values of a class of cities in the country, a kind of values of two types of cities.

product positioning

            with the European fashion and elegant products to self-cultivation, splicing, hit the color, style win, suitable for young men's   in business, leisure, entertainment and so on various occasions deduction.    

        neutral color is the emphasis on black and white ash, reflect men's elegant temperament.  

in the original design excellence quality, personality, fashion, leisure main tone, both formal small dress, also has the city leisure clothes, show the young men's love life, positive work, highlight the personality attitude to life, so that at any time, occasion, location, all emitting a unique taste.



consumer group positioning:

between 20-35 years of age, the core layer is 25-35 years  

-  creative, the pursuit of freedom and life of man  

-  a sensitive   certain on popular;

-  love life, fashion taste  



join margin: 20000 yuan.

project funds according to the actual need to set the shop location area.

welcome a person of noble aspirations to inquire!

contact: Chen Jia Tel:

13798812595