Beijing ice and snow Longwa clothing Limited company   

Beijing ice and snow Longwa clothing Limited company is a well-known children's wear fashion down jacket enterprises, and several top tier suppliers, there are two independent brands. The snow Longwa, weplay windmill snow Longwa membership company's retail business group, the goal is to provide customers with value for money experience, propose a new children's way of dressing. To cultivate high grade fashion sense, aesthetic, internationalization, art is a new generation of strong and hard!
                products with fashion taste, and synchronization with the international trend and at the same time, and affordable noble. The snow Longwa company's strong two brand support, have excellent designer team, procurement of raw material base, production and processing and sales team. Through the integration of industrial chain, master all aspects of quality, for customers into the first-class both fashion sense and sense of design of high quality children's wear fashion down products. "The childhood to know fashion, understand the aesthetic" is the core concept and goal! In the next few years will continue to introduce better products and ideas, to bring our customers more choices.
                the change of the market environment, the increasingly intensified competition. Facing the challenge, the courage to challenge themselves, to uphold the fine tradition at the same time, break all not suitable for the development of innovation, advance with the times of bondage.
 
Brand positioning:
The 1 Age: 0-16 year old children
positioning 2 brand tenet: mass consumption price, high-quality consumer grade.
3 the brand idea: people dressed in costumes.
4 central idea: quality brand, style trends, diversification of varieties, the price of civilians.

Brand culture:
1 business philosophy: love children, love children, love the cause of
2 cultural philosophy: caring for children, and create a healthy
3 product concept: there is no best, only better
4 management philosophy: do a good job in every detail
5 service concept: Yikeweizun, urgent needs of passengers
main business: Children's wear