Brand culture
with the clothing brand consumption, increasing awareness of the unique advantages, the general trend of the international and domestic clothing trade and itself, group senior proposed decisively the international popular outlets (brand discount store -- this new industry transplanted to the mainland, and in Guangzhou the establishment of domestic China distribution chain headquarters, to the international background, advanced management mode, innovative marketing design team, to the forefront of fashion trends, the accurate grasp of, and more than 5000 domestic and foreign trade garment factory cooperation, build Asia's largest clothing exchange platform, launched a popular in Europe and the United States discount type business model -21 degree brand clothing discount, in the field of clothing new "landmark".
Guangzhou 21 degree brand discount clothing headquarters is located in the world of clothing production base in Guangzhou to make the China, enjoying the weather, location, price advantage and brand advantages, more than 10 years of experience in international trade of clothing, let us to the clothing industry has a mature sound of elite team work to be richly endowed by nature, and we, geography, and the vigorous development of the market opportunity, let us full of enthusiasm and confidence in it.
The prospect of the industry
in Europe and the United States, the discount industry is a mature industry, consumers shopping consumption 1/3 per year. What reason to let the market "overnight"? According to industry analysis, the current China real brand fashion consumers only about 9000000 people, "brand pursuit" has 230000000 people, people's pursuit of low prices, high enjoy gradually shifted his focus to discount brand. But the main reason it attractive or accurate positioning, brand-name concentration, low prices, many world famous brand in the first-line brand discount store a fold sell, all goods throughout the year are not higher than 70 percent off, the discount store brand clothing manufacturers of goods after the integration, unified price sales in stores, fiscal spending in seasonal alternate periods the commodity itself, not out of date, while the low price plus the appeal on the original brand, so very hot. In addition, 21 degree clothing discount some products from factories using high-quality orders, factory direct form, abandon the sales of intermediate links, therefore, the same paragraph homogeneous product price is much cheaper than the market.
Multipolar development of today's society, people's thought, also obtained the unprecedented liberation, the urban fashion, sweet, gentle lady, their spiritual pursuit and the pursuit of material changes have also taken place in the subversive, avant-garde and personality has become a mainstream consumer female family. Huge market demand changes, which bring challenges to the garment industry, at the same time it also brings hitherto unknown development opportunity. 21 degree brand clothing apparel is to seize a huge space, personalized consumer market A new force suddenly rises., rapid growth, has become the individuality clothing market trend vane.
21 degree brand clothing success from the point of view of market demand, is a kind of inevitable, is the huge demand of the market leading and stimulating the development of clothing at the same time, 21 degrees, 21 degrees clothing success still filled with team very intelligent and unremitting efforts, 21 degree fashion successful business philosophy is more worthy of esteem.
Grab the
the most extensive consumer groups
Accurate positioning of the consumer is a prerequisite for products to open up the market. So, who is the main consumption character costumes? After in-depth analysis of the problem, 21 degree dress given extensive and accurate positioning, said it is widely, is because the subject positioning included all the main in the consumer groups, said it accurately, is because it captures key consumer groups.
fashionable white-collar: leisure time, the pursuit of fashion and dynamic, "work is for better life", see the light color T-shirt, walking from time to time flashes of discoloration of cowboy and those looming figure package decoration, let the white-collar workers in life gorgeous every moment.
personality lady: the pursuit of individual taste, show the avant-garde styling is their pursuit of. To show their different from the usual side, flying their own personality.
small and medium enterprises: the company logo, team activities, individual gift...... Small and medium-sized enterprises of small orders are more likely to pursue personality fashion consumer groups, enterprises can not be let off.
services: such as cinemas, tourist attractions and other real-time propaganda, disposable souvenirs can send people will certainly out of the ordinary, 21 degrees is the best choice of dress.
main business: high-grade brand women's dress, women's discount brand, clothing shop franchise, high-grade brand women's clothing shop,
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