Shanghai les Enphants ChinaRen articles Limited by Share Ltd   

1950 of the late, Ruth  Handler saw her daughter playing with paper dolls, fantasy dolls grew up appearance. She noticed that almost all of the doll is the baby doll, so Ruth made a doll, can inspire young girls to imagine that they grow up appearance, so as to create a "Barbie" (to her daughter's name) teenage doll named.

from the "astronaut" to "vet"   "Barbie" incentive the girls imagine anything they desired, stimulate their rich imagination and dreams, let them experience the fun, fashionable and friendship.   "Barbie" is one of the most successful brands in the world.

Barbie is a fashion brand!   Barbie represents the dreams and vitality.

rubbing and pop, movement and street elements, combined with the use of rich and bright colors and a variety of decorative methods, shape changing, stylish Barbie  girl!

life style, slim appearance, innovative and unique details, give full consideration to the little girl's mentality and demand.

Barbie proud of

"Barbie" sales in more than 150 countries around the world have 3
per second   "Barbie" doll sold
mean a girl with 10 "Barbie" doll
world retail sales of more than $3600000000
Asia 2003 of retail sales of nearly 5 millions of dollars

Bobbi products in Asia   area has covered the country:

South Korea, Hongkong, Taiwan, mainland China, Singapore, Malaysia, Indonesia, Thailand, Philippines
main business: Children's wear