Shanghai Joro Sports Goods Co., Ltd.   

                                  at the beginning of 2004, Shanghai Czech Road Sports Goods Co., Ltd was established. Company to "direct sales and franchise combination" management mode, by strengthening the brand building, product independent research and development, marketing network specifications, design, fashion brand sports apparel products organization under the banner of the production and sales, is now extremely rare all-around professional apparel companies at home and abroad.



stressed that the scientific management of modern enterprises, the formation of Jie Lu very competitive scientific management mechanism, the company headquarters in Shanghai internationalization management mode, the formation of product R & D center, market center, human resources, information center, logistics center, planning promotion center, center of brand strategy consultant perfect organization, make the business enterprise acquire the stable and sustainable development in coordination.



Jie road respectively set up R & D center in Shanghai, Guangzhou, Fujian, Everfount for Jie Lu products into the design source. In addition, it also join the Italy international design institutions, the group owns from Europe and the United States, Hongkong and Mainland China, high-quality professional designers. Their design concept with rich knowledge, keen sense of art and innovation, with the integration of information, kneading and cultural experience, and work together to enhance the Czech Lu Jie Lu product comfort, protection and fashion, the vigorous development of advancing the Czech brand.



company were established two industrial parks in Fujian, Guangzhou, brand fashion apparel product independent production of Czech way under the flag of the continuous accumulation of profound professional knowledge and technical means, always provide sports fashion products with first-class quality, in order to meet the market demand and meet consumer demand to provide a strong guarantee.



attaches great importance to information strategy, with supply chain management ability careful, build software R & D team, is a strong foundation of Jie Lu stable market layout. In the terminal channel management, the company in a standardized franchise chain monopoly system, establish and perfect monopoly chain terminal network system, has formed extensive monopoly network in East China, central China, southwest Southern China, regional development is very rapid.



"Czech way" as a representative of fashion sports brand new generation of human beings, implies a movement of its spirit and connotation of the brand value. This value determines the Czech brand business philosophy: to provide care embodied the trend of value, high quality, high performance price ratio, sport range and value for money for young people. To create a unique brand image, the company with the avant-garde design, the formation of "comfortable, natural, simple, atmospheric, health" product style, to create a "exercise I call the shots!" the core brand proposition; products also fusion characteristics of mature, natural, and strive to be the fashion sports life, showing the trend of the latest trends in modern urban fashion sports brand, and can meet the daily work, leisure and outdoor all kinds of sports.



in many brands in the feudal lords vying for the throne, Jie Lu in the decision-making layer of lead, is in fashion leisure sports for its own characteristics, development model to branding, internationalization, magnificent chapter for young consumers to create fashion sports brand.