Founded in 1992, Jiangsu Xingye dragon Garments Co., Ltd. is located in Changshou City, Jiangsu. The beautiful old town, Mei Li Zhen, connects Shanghai to the East, Suzhou to the south, and the Yangtze River to the north. The traffic is very convenient. The company covers an area of more than 60 mu, with an area of more than 30 thousand square meters, with various professional and technical management personnel and more than 1200 employees. Since 2001, Shanghai Heng Yuan Xiang garment company has been developing more than 30 agents and more than 1200 retail terminals. In the past more than 10 years, the company has been adhering to the "product oriented, market-oriented, management driven, service oriented" business policy. It integrates design, production, sales, display and business into one body, and introduces advanced production equipment and CAD garment plate making system in Germany and Japan according to the international first-class standards.
The company successfully passed ISO9001 in October 2001. In December 2002, it passed the certification of ISO14001 environmental management system. In August 2005, Xingye dragon product was awarded the "famous brand product of Jiangsu province". In May 2006, it passed the national environmental labeling certification, and gained the well-known trademark in 2007. It laid a good foundation for the revitalization of the national garment industry, the creation of quality brands and the creation of a century old brand.
With the increasing scale of production and operation, the company launched the brand strategy expansion in September 2005, carried out the third transformation, realized the strategic shift from the producer brand to the management brand, and launched the self created brand "Xingye dragon", specially invited the star Lu Yi as the image ambassador of "Xingye Dragon" brand. In the brand style, we strive to pursue refinement, nature and persistence, so that we can penetrate the brand of Xingye dragon, and cater for those new urban people who aspire and pursue a leisurely and elegant life concept.
In order to strengthen the company's management and management, adapt to the rapid development of the company, and constantly perfect the human resources management system, pay great attention to the selection, education, use and retention of talents, Xingye dragon insists on attracting the best products, nurturing people with the best ideas, motivating people with the best system, moving people with the best loyalty, and creating a management team with common mission, common vision and common values. They have innovative thinking, solid foundation and good communication skills, and challenge difficult passion, toughness and execution.
The company in the product development and design, by the senior designer according to the cultural connotation of the Xingye dragon brand, combined with the latest popular elements of the market, a clever fusion, designed to meet the brand personality style products. At the same time, according to the difference between the north and the south market, we should make reasonable adjustments to the structure of different consumer groups in the clothing version, in order to meet the market demand to the maximum.
Xingye dragon brand has infected the market with unique culture, won the market with accurate positioning, and conquered the market with super value and high quality products. The company attaches great importance to market research, and integrates effective information collection, timely adjustment of product mix, and continuous innovation in development technology. Efforts to achieve: people without me, people have me excellent, people excellent me new, set the market tide, fashion pioneer. We are committed to shaping the brand of "Xingye dragon" into a brand with rich cultural connotations and consumers' love. The business philosophy of Xingye dragon is: product quality is not discounted, product price is not discounted, product service is not discounted, customer commitment is not discounted.
We should strive to create brand, and build up a grand plan through internal training. Strong brand awareness and successful brand management make the "Xingye dragon" accept the new challenges with a new attitude, full of enthusiasm and high spirit, and are willing to work hand in hand with all colleagues to revitalize the Chinese clothing industry.
