Shenzhen Italy Garments Industry Co., Ltd. was founded in 1993. Under the spring breeze of reform and opening up, it stood at the forefront of the times and gradually developed the international home furnishing and underwear market in a global perspective. In particular, the production base will be built in the world famous textile and textile town, Chaonan District, Shantou.
After more than ten years of painstaking efforts, we have been able to recruit talents from all over the world. We have unified deployment and unified implementation. We should give full play to the core value and role of the company, promote the core competitiveness of the company, take advantage of the market, develop the brand deeply, and thrive in the same industry, creating a glorious new era.
The company has the most intelligent management team, the most senior design team, the most exquisite technology team, the most mature sales elite and the most hard-working grass-roots staff, to create the most advanced business philosophy, the most dynamic brand line and the most perfect marketing network. It has the most modern standard workshop 33000 square meters, and the most advanced equipment and machine and the most comfortable dormitory. The supporting facilities are all available, and are clean and tidy. Focus on the company's hardware and software, give full play to its greatest value and become a large professional clothing enterprise integrating textile, design, production and sales.
Adhere to the "Scientific Outlook on Development" as the guidance, with "tree Centennial brand, eternal glory, eternal glory" as the tenet, make a strong effort to make its brand - Italian Lai, gather strong enterprise strength, efficient core team, long-term brand strategy partner, scientific brand planning and advanced terminal management and other five advantages, to create an excellent "Italian Lai" products, highlight the unusual "Italian brand" brand.
Advantage 1: strong corporate strength
Shenzhen Italy Garments Industry Co., Ltd., vigorously promoting its brand, Italy, with its strong strength (financial resources, material resources and manpower) as a solid backing for "Italian Lai", with its foresight Management (planning, strategy and co-ordination) as the sharp spear of "Italian big Lai", launched a strong attack on the Chinese clothing market, sounded the horn of the victory of "Italian Lai", and committed itself to creating the great momentum of the times belonging to "Italian Lai".
Advantage two: efficient core team
The "Italian brand" embodies the wisdom of the most sophisticated management team, the most intelligent business think tank and the most senior design team. With the concept of "core power" and "efficient management", it aims to build the most efficient core team and push the "Italy" brand to the forefront of the market.
Advantage three: long term brand strategy partners
Shenzhen Yi Da Lai garment industry Co., Ltd. has signed long-term brand strategic cooperation agreements with many famous clothing materials companies, and has become a brand strategy partner. It lays a solid foundation for the "Italian Lai" to provide high-quality raw materials and make the best products, including Austrian Leland fine wood, DuPont Lycra, Dongyang spinning Allie, Dongyang spun Rahm and Xinjiang super long staple cotton.
Advantage four: scientific brand planning
Take "Italian Lai" brand underwear, home clothes as the leading products, form a series of production and promotion, specially engage the domestic authoritative brand marketing planning agency to plan the brand of "Italian Lai" in an all-round way, based on the present, and focus on the long term, so as to make it more rational, scientific and professional. Unified conclusions and unified thinking, mining and meeting the needs of consumers; in the implementation of brand planning, combined with previous work ideas, using a wealth of brand planning experience, unified planning, unified deployment and unified implementation, and strive to create the brand new brand positioning with the most "Italian" brand culture characteristics, and take the most suitable brand route of "Italian Lai"; in the terminal market, inject the noble cultural elements to the "Italian Lai" product packaging image, integrate the "Italian" image counters into the European fashion style, and "Italian Lai" terminal franchised store to join the romantic atmosphere of Italy, so as to stand out in the competition of all kinds of products, and become the most popular and sought after brand in the market. In the early stage of brand planning, a large number of market research, in-depth analysis of consumer psychology, in-depth interpretation of the authority of the brand, and other aspects of in-depth co-ordination,
Advantage five: advanced terminal management
With "advanced terminal management" as the management concept and spreading to the national terminal market, we have established a sound sales network in more than 200 large and medium-sized cities, set up more than 2000 special image counters, product counters and terminal stores, and invested in outdoor advertisements. The entire marketing network has been covered throughout the country, so that sales performance has steadily increased, and has swept the whole country and become the leader of the whole market.
Shenzhen yitalai Garment Industrial Co., Ltd., as always, persists in taking quality as the first step and taking the road of independent innovation and brand spirit, with the spirit of "pragmatic, dedicated, innovative and win-win" as the spirit of enterprise, realizing the great achievements of the great idea, and creating the great achievements of the great significance, creating a glorious new era.
