Xiamen Haiwei Sports Goods Co., Ltd.   

Brief introduction of enterprise and brand: Accent (China) Co., Ltd. is a collection of textiles and clothing, international trade, real estate, financial investment and brand management as one of the company. The company was founded in 1997, registered capital of 8000000 Hong Kong dollars, covers an area of 94 acres, the headquarters has the garden type factory more than 5 square meters, the factory introduced a variety of modern special equipment more than 1000 sets of clothing, the monthly production capacity of 150000. The Commission with more than 2000 employees. Group: Jiangxi accent (Ji'an) Industrial Ltd, accent Germany Co. Ltd., Xiamen Haiwei Sports Goods Co. Ltd., Jinjiang Si Feida Garment Co. Ltd. etc.. Was formally established in 2006 Xiamen Haiwei Sports Goods Co., Ltd., in 2008 formally put into HIWI Haiwei brand operations, the first half of 2009 foreign investment. Three, background and meaning of brand: HIWI Hai Wei, originated in 1946, in the romantic fashion capital of Paris, a group of sports loving teenagers, they pursue fashion movement, with the alpine passion in Senna River deductive personalized exercise of French style. The motion involved: mountain climbing, swimming, skiing, skateboarding, traffic jam....... This group of adolescents with sea green growth, a married, therefore, HIWI Hai Wei became the most popular celebrity after the sports brand, with the orthodox heritage status. Thus, Haiwei sports brand has become a symbol of status and taste, and gradually developed into a professional sports product structure is numerous and, thus the greater increase HIWI Haiwei sports brand, its influence has far more than other similar international brand. Four, the concept of brand: One stop shopping, in the most efficient way for consumption to provide professional, health, environmental protection sports equipment. Experience in sales, the scene to guide customers how to exercise, healthy exercise and enjoy driving passion. And let the customer site to experience the movement brings passion and joy. Five, brand positioning: 1, style: fashion, fashion, sports 2, consumer groups positioning: a stable income family, love sports and life, the pursuit of fashion and lifestyle of the consumer groups. 3: high quality, price positioning, moderate consumption (spring and summer clothing average tag price of 110 yuan, the fall winter clothing the average price of 180 yuan) 4, age positioning: adolescents (6-16 years old); size: height (120CM---170CM) 5, brand goal: create youth fashion sports equipment Five, channel route to shops along the street: monopoly, stores, shopping malls counters mode. Six, the concept of product design: 1, health campaigns: product design around the people to avoid injury, protect themselves to reform and innovation design.