BABY DE MODE is a Japanese fashion concept of children's wear brand, its pronunciation according to the combination of English and French, Chinese transliteration of "Beibei modern", is the meaning of fashion baby. BABY DE MODE since 2001 November in the domestic Shanghai first counter since listing, is now in the national capital and more developed coastal cities in the first-line shopping malls opened stores (cabinet), received excellent feedback market. Sino Japanese joint venture Hangzhou wuliangpin Garment Co., Ltd is the production and operation of BABY DE MODE company brand, the company was founded in 2001 January, a joint venture of the Japanese side is responsible for providing design and planning, China is responsible for the implementation of the work in domestic. The company fully optimistic about the potential Chinese huge clothing market, by the Japanese senior designer based on grasping the China market, Japan will be fashion children's wear the latest, most successful children's essence of integration of re editing, launched a series of children's fashion for Chinese unique style, accurately and give it to the target customer layer belongs. The design style includes the following features: urban "leisure" combination and "fashion" perfect; to the characteristics of adult fashion and establish children's wear fashion status; it is one of the best choice in children's clothing gift culture; keep synchronous and from other countries such as Japan, the latest fashion, and considering China's specific national conditions, fabric the lower fabric selection fine, strict inspection; cutting, sewing process requirements like and use Japanese quality standards and technologies, and strive for perfection. BABY DE MODE clients to urban white-collar, private entrepreneurs, servants of middle-class children as the main body, their features are on the international latest popular fashion a better understanding and more people, also have purchasing power. BABY DE MODE style change children's wear traditional cartoon style, avoid cartoon on the whole is partial to similar, thus weakening the children's personality, so that children gradually away from the fashion weakness, determined to children's wear fashion style. But avoid adult fashion narrowing of the dull, retains childlike reflect children's clothing and fashion leisure. At present, fashionable children's wear in domestic has not really formed, while in a foreign country in recent years, the most successful is the fashion garments. This unique design and style positioning based on the idea, have already shown in Chinese this blank area of BABY DE MODE technology, and make it become the best stage.
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