Shanghai Wan Lin Fashion Co., Ltd.   

Brand introduction
Wan Lin dress is a fashion women's clothing operation company integrating design, production and sales. The company takes the excellent international designer team as the main body and has over 10 years of fashion and fashion brand operation experience. China's headquarters in Shanghai, the company advocates the perfect combination of art design and flow fashion.
The brand is modeled on the modern urban women who are 28~38 years old, who love life. They follow the fashion, simplicity, elegance and romance. They release low-key luxury in detail, fully show their self-confidence, independence, intelligence, taste and unique characteristics. Most of them adopt popular and comfortable fabrics, emphasize the wearability and comfort of the clothing, and thus conform to the fashion trend of the world, and integrate the needs of young urban women in pursuit of fashion trend.
Urbanization: showing women's independence and spirit and product's urban sense. The product design style is simple and fashionable.
Elegance: showing the needs of women's charm, intellectuality and taste. Product design adds elements to classic styles.
The details are simple and unpublicized.
Romance: showing the image of female romantic ladies. The product design adopts a romantic natural color, such as pure white and green.
Brand culture: the fashion trend of fashion, inherit the classic flag, let the consumer's dream of beauty become reality. "She never madly publicized, but always carries on the classic fashion", is the dialogue between designers and consumers.
Brand style: fashion, atmosphere, simplicity and elegance.
Image positioning: nature, comfort, fashion and taste
Design concept: draw on the global fashion culture, combine the Oriental female body curve, follow the free design concept of all things.
Core consumer group: modern urban women aged 28~38
Price positioning: spring and summer price segment: 128-698 yuan, autumn and winter price segment: 228-1198 yuan.