Shanghai all land Trading Co., Ltd.   

IEtud is a senior women's wear brand, founded in Shanghai, China.
A group of industry elites who have many years of experience in the field of clothing has been the backbone of the industry. Most of them have accumulated rich professional knowledge and experience in the process of working for more than ten decades. They have a deep understanding of the whole process of clothing production and circulation. At the same time, they have a keen insight into the latest trend of the global fashion industry. All these have become an important guarantee for iEtud to sail smoothly and break through the waves.
IEtud adheres to the principle of "no compromise", that is, in order to make the top products, it will never compromise in the face of real difficulties, because compromise and concession means lowering standards, abandoning the spirit of the craftsmen, and then lowering the quality and decreasing customer satisfaction. This principle applies to the whole process of design, material selection, production and circulation. For example, if the design is not suitable, it will be changed or even eliminated, and no low-level design will be put into production. For example, if the material is not satisfactory or defective in appearance, feel or physical and chemical properties, it will never be used; for example, the factory which is not hard in production technology and management capacity will never be selected; for example, defective products will never be sold to consumers; if there are occasional omissions, they will be returned without any conditions. The reason for the formulation and adherence to this principle is based on such an understanding that only through the long-term accumulation and continuous improvement of the spirit of artists and artisans, can we constantly enrich our internal strength so as to realize the maximization of product functions and cultural added value, and give customers the perfect way to wear experience, which is the correct way to achieve an immortal brand.
At present, the main product of iEtud is down jacket. At the same time, the development of series of women's clothing products has been included in the calendar. In the near future, it will become a brand of Four Seasons Women's clothing.
Trademark interpretation: "iEtud", "I" means "I", "Etud" is the French "Etude" slightly written, meaning "music like a wonderful feeling".
Adapt to the crowd: fashionable 25~35 years old urban women.