Shanghai Xia Chen Clothing Co., Ltd.   

Shanghai Xia Cen Clothing Co., Ltd. is one of the famous brand operators in Australia. The company is located in Songjiang District Sheshan Industrial Zone, Shanghai, covering an area of more than 2000 square meters, with an office area of more than 6000 square meters. It is a brand clothing production and operation company integrating development, design, production and sales. The company has more than 300 employees, with an annual production volume of about 200000, which fully meets the needs of the market. With its unique product design advantages and advanced management concepts, the company has made rapid progress in its business. At present, the flagship brand of the company, "SHEN", has been leaping over the forefront of many garment brands after nearly ten years' efforts. It is also known as one of the most potential women's clothing brands. In order to maintain its core competitive edge, the company has collaborated with many internationally renowned designers, and has won the support of renowned experts from Paris Fashion Institute and CNIC Institute. It has adopted the leading international fashion design concept, harmonious color matching and practical design ideas, showing the feminine elegance and dignity, natural and simple, but unable to conceal the charming charm in handsome, which perfectly demonstrates women's elegance and self-confidence. Brand positioning: fashion, elegance, elegance and honourable, natural and simple, but in the handsome, it can not conceal the charming charm, perfect shows the grace and self-confidence of women. The target consumer group is 25, 35 - year-old fashion, elegant, confident white-collar, successful people. Age positioning: age 25 - 35 years old, price positioning: spring and summer: 489 yuan - 1598 yuan, autumn and winter: 489 yuan - 1998 yuan product structure: shirts, sweaters, jackets, single skirts, dresses, trousers, windbreaker, cotton padded clothes, down garments, fur and accessories.