Shang embroidery Garment Co., Ltd.   

Company profile: Guangzhou clothing Embroidery Co., Ltd. was founded in 04, is a professional women's clothing design, development, production, sales and service as one of the brand operation management organization. The company is located in Baiyun District of Guangzhou, currently has more than 130 professional parking spaces, and the introduction of foreign advanced production lines and clothing design system, to provide a solid foundation for the steady development of the company. Corporate culture: in the construction of corporate culture, embroidery advocates "happy work and happy life". It puts forward the core values of "upholding virtue, being virtuous and harmonious and win-win". It emphasizes that enterprises should win with customers, win win with partners, win win with employees and win the society together. It advocates that "four responsibilities", that is, corporate development responsibility, customer value responsibility, staff growth responsibility and corporate social responsibility, has promoted the healthy development of enterprises. In the future, Shang embroidery will continue to implement the multi brand development strategy, focusing on apparel industry, taking win-win as the cornerstone, constantly realizing the customer's dream and making efforts to build a leading enterprise. Introduction of brand introduction: chloegirl is the main brand of Shang embroidery, and its product is for high-end fashion ladies. With popular price positioning close to the mainstream consumer groups of modern cities, the design style highly integrates the international popular elements and the modern urban fashion consumption concept. Target consumers are young people aged 18 to 30. They always follow the personality characteristics of "elegance first, fashion simplicity". The main trend is Japan and South Korea style, fashionable, simple, generous, comfortable, relaxed, advanced thinking, positioning development, the perfect integration of fashion elements; let what appearance, type, wear chloegirl can be free and easy, show the elegant temperament. At present, Chlo EGIR already has a large number of loyal consumers. Marketing strategy: in marketing, "chloegirl" has consistently adhered to the "agent or affiliate" business model, and has established long-term strategic cooperative relations with domestic department stores and shopping centers, laying a solid foundation for the rapid and long-term development of Ch -loegirl. At the same time, with the help of network advantages and vigorously enter the field of network sales, 10 years in August, the women's wear mall officially began operation.