Introduction
About Chinese cultural classics, achievement of celebrity culture connotation, the artistic style of the noble celebrity carrier.
Company profile: Guangzhou Yi Ren Garments Co., Ltd. is a subsidiary of Hongkong Zhongyuan group. Hongkong Zhongyuan group in China to set up two companies in China: first, Hong Zhongyuan Co., Ltd. was founded in March 2003, mainly engaged in the export of products and agents, France, Switzerland, Bally men's clothing, women's clothing Chigil.
Second, Yi Ren Co., Ltd. was founded in Hongkong in June 2005, operates mainly in the Central Plains brand. Central Plains brand in June 2008 to enter the country, focusing on the development of a second tier domestic market, positioning consumer groups for government officials, celebrities, successful people, etc.. Consumers aged 30-50 years.
"Yi Ren" is a simple and easy to express the mentality of investors
Product Description: Zhongyuan brand clothing design exclusive only, by the famous designers, assembled classic style top men's brand, and reference to Asian men body characteristics, fine workmanship, selection of advanced fabrics. Whether it is the product or packaging we are clever use of Chinese classic paintings, paintings and clothing to show the combination of the characteristics of our clothing and selling points. Professional building, high-end business casual men. The company will dress classic, elegant, fashion, distinguished, inclusive in one. The extensive and profound Chinese history and culture of thousands and thousands of years.
Brand name: the "Central Plains" brand is different from other brands, "Central Plains" brand is approved by the national legal procedures approved by the State Trademark Office, the Central Plains is a national well-known brands
Brand culture: promote the culture of the Central Plains, embody the national spirit, and the human nature, the original in the heart is, once the common prosperity.
Brand development premise
The key is the development of brand products, the product is the core characteristics, characteristics of elements is the design concept, the concept of security is the focus of culture, culture is the mode of operation, the root is the root of mind, can only be the origin of the solid, long, every enterprise has its culture, but culture and business integration, separated from the society, it means that the split in human nature, the Central Plains culture accumulated for thousands of years, not deliberately creation, "Hong Yang" light, "" and "humanity", and "original" once, in the heart is, the culture and tolerance, run bath of humanity, in the rainbow the clothing culture background, yirenchina icing on the cake
Brand mentality
The country to meditate
The people sigh
Committed to the brand
Weight of the product
Business strategy
To customers and consumption in harmony
Be indifferent to money
In pursuit of the value of life, the joy of its glory, how to get it, do not do the slaves of money, for the struggle of benevolence.
Yi Zhongyuan
Main Products
Contact information
New business
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