in 1994, Dongguan hung Yue Garment Co., Ltd. was established in Dongguan, Humen, china. It is a clothing design, development, production, sales, brand management, after-sales service as one of the large apparel brand entities.
“ ” merchant (eminu) is the successful operation of Hongyue Garment Co. Ltd. of high-grade fashion leisure clothing brand. More than ten years, &ldquo &rdquo toward “ merchant;; to create the first brand China fashion leisure clothing ” development goals, in the domestic apparel industry took the lead into the &ldquo franchise; ” model, brand chain operation; with “ strong strength, high-quality products, good services, unified the image of ” to win the majority of customer recognition and affirmation, with a high popularity among consumers.
2005, &ldquo &rdquo has obtained “ merchant;; national Mianjian products, ” “ Guangdong province famous brand products, ” &ldquo, ” famous trademark of Guangdong province; awards; overall brand competitiveness significantly enhance market visibility, reputation and customer loyalty to reach a new height. At present, &ldquo merchant; ” brand has established a huge sales network, has more than 1 thousand and 300 sales outlets in 28 provinces and cities nationwide.
in product development, “ &rdquo “ merchant; create high-quality high-end fashion leisure clothing ” design philosophy, culture of the modern urban leisure time transfer to consumers, establish and cultivate a group of highly professional team of designers, and set up a number of R & D cooperation site in Hongkong, Europe and america.
in the brand image promotion, the film stars An Zaixu, Stephen Fung, song Joey Yung and Hongkong idol boy band B0Y`Z for brand endorsement, June 2007, the company invited popular youth idol star Ming as the new spokesperson, &ldquo &rdquo merchant; inject new vitality; transmission, new brand concept.
in the image of the design, the company has a professional design team, with the brand new store image strategy, provide a unified, nationwide terminal image design, professional advertising and event planning scheme, so as to clear store image, store hall warm atmosphere, attentive and efficient service, rapid promotion brand awareness and reputation.
2008, the year of the colorful merchant nobile, merchant who will continue with “ dance fashion ” the firm belief of learning continue to grow, sincere service to the vitality of the emerging world population across the “ 2008”, create a new &ldquo in the vast blue ocean; merchant legend ”!