Hangzhou Shou Jia Garments Co., Ltd.   

EGIL, descendants of the British royal family. Born in Hongkong in the 60s of last century. EGIL is very rebellious and self! When his father was disappointed that EGIL had no intention of inheriting his ancestral estate because of his rebellious character, he was surprised to find that little EGIL had the talent of fashion designer. He actually cut the edge of the old denim cloth with the personality pattern, and created the beggar dress that was popular in the market. To this end, EGIL's parents decided to send him to Tokyo's prestigious TAMA ART UNIVERSITY to learn costume design. At the end of 80, EGIL established its own menswear design studio in Hongkong and established its own brand in the same period. Because of his rebellious and self character, he named the brand "UNUSUAL EGO", abbreviated as "EGOU", which means infinite, unusual personality. Chinese is understood as "unlimited self!" Thus, the company operation of EGOU unlimited brand has started. In the same year, EGOU exhibited the first batch of garments in Hongkong and Tokyo and was widely praised for its rapid popularity in Eastern Europe, North America and Singapore. EGOU, with its innovative style and well developed design, has been widely concerned by the apparel industry immediately after its launch, laying the important position of EGOU brand in the industry. In 1997, EGOU brand settled in Hangzhou Lexus Garments Co. Ltd. and tried to expand the brand development in China's domestic market. With the growing maturity of the mainland consumer market, casual fashion has gradually become the mainstream of fashion for men's wear in China. In 2006, EGOU saw business opportunities and decided to formally enter China's domestic market. In early 2009, EGOU invested heavily in signing Alec Su, a movie star, and hired it to become the spokesman of EGOU China. So far, we have begun to write a new chapter in EGOU brand in China's domestic market.