France clothing (Hongkong) International Co., Ltd.   

The brand is founded in 1977 on Montaigne street, Paris. Formerly known as the "French dress shop", tailor made for French women suits their personal style. Clara, the founder of the brand, has been engaged in costume work in 1956. Accurately grasp the charm of women, from the very beginning, Clara showed the freedom and individuality of women as the starting point of costume design. Always firmly believe that "the beauty and sexuality of women's clothing should be the beauty and sexy expression of her heart". Therefore, until now, the designers of Lun Lun have always regarded the design concept of "touching the soul" as the code of action pursued by their whole life, and spare no effort to share the beauty created by this guideline with people around the world. Since its birth, the brand has been rapidly covered by France and exported to Scandinavia, Central Europe and other countries. It has become one of the first choice clothing brands for European young women. In 2003, the French clothing company (Hongkong) International Limited was established, and the brand of "clothing nun" officially landed in China. In recent years, it has developed into a professional clothing company integrating product design, development, production, sales, logistics and export trade. The company has its own production base of more than 30 mu, and has imported a number of advanced garment processing lines, which are imported from Japan and Germany. The annual output is 2 million, with an annual output value of 300 million yuan. The company's leadership team has rich brand management experience and keen market sense, coupled with a forward-looking grasp of the fashionable elements in Europe and America, as well as its unique charm, fashion, elegance and easiness. In 2006, the brand of "French clothing" was awarded the authority of the international fashion design (France) research center. In 2007, the clothing company had covered hundreds of cities such as Guangzhou, Beijing, Xiamen, Chengdu, Shenyang, Chongqing, Wuhan and so on. To highlight the inner qualities of women and promote the clothing culture of France -- this is the "dress slave". Brand positioning: style positioning: fashionable modern fashion ladies' age positioning: psychological age is 25 years old - around 40 years of age. Women have received good education, mainly urban office workers. The products are divided into six categories: knitted, woven, woolen, denim, feather and accessories. 商品总体比例： 类别 比例 说明 用途 形象商品 15% 15% 树立商品形象 主打商品 85% 经典30% 时尚55% 主打销售 颜色结构： 经典色70%，流行色30% 产品颜色定位： 摩登经典系列：黑色、白色、灰色、紫色、蓝色、咖啡色 时尚休闲系列：黑色、白色、灰色、杏色、驼色、大红 产品工艺： 工艺特点：工艺手法注重局部修饰，运用法式流行元素，如：褶皱、珠片 皮毛、镶钻等，增加单款价值卖点 款式特征：版型注重修身、流行的立体肩部设计、褶皱手法的巧妙运用、时尚、立体、简约大气， 面料工艺：以毛呢、天然环保、真丝、精纺羊绒毛类、蕾丝、化纤以及高科技面料为主； 渠道定位：以直营、加盟店为主、主力消费市场以一级城市的二、三类商场为主，辐射周边二、三级城市的一、二类商场及地段