Beijing weishili Fashion Co., Ltd.   

Brand is the combination of quality and logo. It combines 5 related elements: product quality, enterprise culture, market image, connotation of inoculation and consumer's recognition.
Behind a successful brand, there must be a great designer. V.s.Lee jeans were born in 1903 and designed for the famous cowboy designer V.S.LEE. Because the designer himself is a cowboy, his design is aimed at the actual needs of cowboys in the western United States and quickly becomes the most popular jeans in the western United States. After continuous improvement, it gradually developed into a popular clothing brand. One of the special features of V.s.Lee series jeans is the "V" mark symbolizing victory in the trouser pocket, which has become the classic symbol of v.s.Lee.
In 80s, jeans rose in the United States, jeans went to brand lines, and v.s.Lee began to enter the Asian market. And adhering to its traditional humanized design concept, boldly use local designers to integrate into the latest fashion elements and produce the most suitable jeans for the East. In Japan, South Korea, Singapore, Hongkong, Malaysia and other regions, it is a miracle that in just three years, it accounts for 60% of the total cowboy market.
But the first time a female cowboy has overshadowed men may have something to do with the growing popularity of feminism in recent years. In 2000, v.s.Lee took advantage of its global sales network and the brand advantage of its more than 3000 stores to formally enter the field of jeans. It was immediately successful, and was called "the most suitable jeans for Asian sisters."
In 2002, v.s.Lee (Wei Shili) came to China.