In 1994, Dan Lu, a professional agent, started selling world-famous clothing and had more than 30 brand agents. After three years of development, Dan Lu established a huge sales network in China. During the years when many famous brands entered China, Dan Lu successfully played the role of pushing hands.
In the face of lucrative business profits, Dan Lu's partners decided to create their own brand. To see that one brand has become a leading brand through its own sales promotion is the confidence guarantee and dream of Dan Lu people's own brand creation.
With excitement, the name of love and love was born. In the history of Dan Lu's development, the birth of AI te love has become an important turning point.
In October 2001, hosted by the departments of the people's Government of the Urumqi City, the first Urumqi Silk Road International costumes festival was successfully concluded. Close to 200 famous clothing brands were invited to participate in the exhibition, which became the focus news of clothing culture activities in the process of western development. In the same period, 8000m2's Dan Lu Fashion Plaza opened in Urumqi, Xinjiang. The fashion brand with the international brand name as the mainstream should be shouted at first, so as to seize the western town. Regardless of brand structure, image promotion and marketing mode, Dan Lu Fashion Plaza can be regarded as the most high-end clothing store in the West. With the penetration of department stores, Dan Lu realized the overall take-off.
In the process of Dan Lu's collectivization, brand management, including love and special love, is gradually being taken up by its Shenzhen AI te AI Garments Co., Ltd. France's famous menswear brand Yves Figarau cooperation project after the two sides investigated and investigated, quickly cling to the board. In the following year, the two sides of the first Spanish underwear brand Little Kiss fell in love at first sight, and the joint venture company entered the operation smoothly. Today, Dan Lu, the three largest brand, has its own brand system, which brings a continuous profit growth to the group every year.
Today, Dan Lu Group has become a group company operating in the apparel industry. Its business involves sales agents, department stores, brand management, logistics and transportation, advertising and decoration. At that time, it was only 7 years since the establishment of Dan Lu, only 4 years from the birth of AI te AI.
New business
- Little turtle, ban Bi baby, baby children supplies hall
- Anping County Bohai tail hair processing factory
- 童哥童装(安妮和乔)
- Shanghai Fan Yu textile products Co., Ltd.
- Hongkong Sheng Tian (International) Industrial Co., Ltd.
- Nantong Raymond Lam printing machinery factory
- Dongguan Huate Trading Co., Ltd.
- Yiwu Harvey Garments Co., Ltd.
- Wujiang Tang Sheng Textile Co., Ltd.
- Zhejiang Dongyang conti leather Plastic Co., Ltd.
- Hebei Sanli Cashmere Products Co., Ltd.
- Shangrao maple leaf household goods business
- Hongkong Sheng Tian (International) Industrial Co., Ltd.
- Oak shoe material firm
- Hongkong BBK Footwear Group
- Shenzhen Huada consulting company
- Changshu Sheng Ye Garment Accessories Co., Ltd.
- Yan Hing Garment Co., Ltd.
- Shenzhen Peng Hong Kong Industrial Development Co., Ltd.
- Beijing Blex trousers industry Co., Ltd.
- Xiamen metropolitan economic and Trade Development Co., Ltd.
- Longgang three brother PVC toothless zipper factory
- Shanghai Yan Hong Trading Company
- Shenzhen long Shun Jia Industrial Co., Ltd.
- Hongkong Sheng Tian (International) Industrial Co., Ltd.
- Oak shoe material firm
- Hongkong BBK Footwear Group
- Shenzhen Huada consulting company
- Changshu Sheng Ye Garment Accessories Co., Ltd.
- Yan Hing Garment Co., Ltd.
- Huzhou fashion naughty clothing planning
- Shenzhen Peng Hong Kong Industrial Development Co., Ltd.
- Beijing Blex trousers industry Co., Ltd.
- Xiamen metropolitan economic and Trade Development Co., Ltd.
- Beijing Lang Yi Lin garment and adornment Co., Ltd.
- Shanghai LAN Yun children's wear Co., Ltd.