Founded in September 29, 1999, Zhejiang name sand Garments Co., Ltd. is a clothing company integrating design, production and marketing. At present, it owns the brand name of "Matsu" and "ICCI" brand. Since its adjustment and development strategy in 2007, the company has established more than 200 direct selling stores, and its brand awareness, reputation and market share are expanding rapidly. The name Sha brand also won the honorary title of "Hangzhou famous brand", "Hangzhou famous trademark", "ten top designers in Hangzhou" and "the most growing small and medium-sized enterprises in Hangzhou". The "ICCI" brand clothing brand entered the market in March 2011. At present, the "ICCI" brand has opened more than 50 direct shops. As a new brand, it has good prospects for development and market competitiveness.
According to the rapid and healthy development trend in recent years, the company has formulated the first five year development plan from 2011 to 2015, focusing on the brand name of the famous brand and developing the scale effect with the coordinated development of multi brands. Planning to 2015, the name Sha group will build 3 new brands: business men's wear, high-end women's clothing and silk advanced customization, with annual target sales exceeding 1 billion yuan.
Through upgrading the brand to the high end of the industrial upgrading, the promotion of brand development must rely mainly on the enhancement of the quality of personnel and the transformation of management innovation. In the enterprise, we should strengthen and perfect the policy of supporting innovation, focusing on design and research, brand upgrading, structural adjustment and technological upgrading. The company is striving to build an environment-friendly, resource-saving and marketing oriented enterprise. It is committed to the management concept of "innovation, creation, creativity" and "celebrities, famous enterprises and famous brands", thus forming the unique brand culture and corporate culture of the name. The company will take "basing itself on Hangzhou, facing the whole country and going to the world" as the strategic development goal of the enterprise, and always keep a clear sense of crisis, a high sense of mission and sense of responsibility to make the output value bigger, and make the company stronger, create new achievements, and display the new enterprise demeanor.
