Dongguan fox fairy dress Co., Ltd.   

The fox fairy HUEDY brand was officially born in 1995. The word "Fox Fairy" was originally written by Pu Songling's "Strange Tales from a strange studio". The transmutation of fox fairy is beautiful and charming. Each of them has a tortuous and moving story. "Beauty, intelligence, independence and self-confidence" are their commonalities, and their beautiful and smart image is forever in people's minds. Fox fairy brand is a perfect modern female lifestyle. It creates an independent and confident fashion female image with its unique brand story, and its brand culture interprets the pursuit of beauty by modern women.
In 2000, the company broke the original sales mode, shifted from wholesale to retail, opened the first "HUEDY fox fairy shop" in the beautiful and rich Dongjiang River - Shilong Town, and launched the first step of "retail". The fox initially positioned its brand in a 18-28 year old young female group. The company learned from the successful experience of famous foreign brands and effectively integrated the characteristics of Southern China's clothing market, and set up special counters with sales outlets and famous shopping malls. Strong design and development, colorful product styles, advanced business philosophy and good store image make HUEDY Fox brand become a famous brand in Southern China market in a short span of several years.
When the Fox brand jumped to a new development platform, in order to comply with and lead the market demand, in 2003, the fox fairy launched a heavy blow, re launched the brand CI integration, and boldly innovating in product design, more humanized and personalized, paying more attention to detail processing and design. It also strengthens the brand culture connotation of "beauty, intelligence, independence and self-confidence", and further excavates a kind of human nature demand. This moves closer to the distance between consumers and adds new vitality to brand, thus effectively increasing the unique emotional interest of products. Fox fairy brand develops to today, in order to comply with the needs of consumers and the needs of differentiated market competition, the brand style is positioned in the occupation plus fashion, the consumer group lock-in the 25-35 year old age group of professional white-collar workers, the evolution of the fox fairy, the smile between the frown, smart and euphemistic, the ice and snow is smart, the fox fairy focuses on creating a bright fashion new image of white-collar women in the new century.
In order to adapt to the development of the company, the Group invested a lot of money in 2002, and built a modern "Fubang Industrial Park" with an area of 32000 square meters. Is a set of professional design, development, production and processing, sales as one of the group companies. His company now has: best clothing Limited, HUEDY Clothing Co., Ltd., Jinchang YKK zipper Co., Ltd., Sheng Mei garment special craft washing water plant, top Internet bar chain company limited, and prudence Property Investment Co., Ltd. Fubon, under the guidance of the business philosophy of "international brand", has been importing advanced garment equipment from Japan and the United States since its inception, creating a "people-oriented" management mechanism and rapidly developing into a large and medium-sized well-known enterprise enjoying a high reputation.
So far, it has more than 3000 employees and more than 800 advanced production equipment abroad, with an annual output of 3 million 500 thousand. In the process of operation, the company regards reform and innovation as the driving force for the development of enterprises, and constantly improves the internal production processes, quality control processes, business processes and service processes, so as to improve production quality, production efficiency and service quality.
Companies adhering to the "pragmatic, enterprising, cooperative, innovative" business philosophy, "health, happiness, unity, love" for the corporate culture. Along with the starting point of "HUEDY", we should continue to work hard to make ourselves an international group with international brands and strong production and management capabilities.
The "HUEDY" brand interprets the healthy life of a professional fashion woman with boundless passion. It represents the praise of youth, the pursuit of individuality, and the modern fashion women's clothes one after another. This spring and summer, the company launched a number of theme style women's clothing, representing the international trend of fashion, and so on. It perfectly embodies the charm of fashion, personality and intelligence, and has won the unprecedented popularity of consumers.
The development of fox fairy has become a classic representative of the southern style women's clothing and one of the striking local brands. The company has won the gold award of the "Humen Cup" national costume design competition of China (Humen) International Trade Fair for many years. In 2004, it won the title of "Guangdong famous brand products" and "Guangdong top 100 enterprises". At present, the company has established more than 300 "HUEDY" stores in large and medium-sized cities throughout the country, and has built a strong sales network. The development of the company stems from the loyalty and trust of the consumer. This trust is an incentive and a spur. It promotes the brand development of the company. Fubon knows that only by constantly improving the quality and service of the products to meet or exceed the needs and expectations of consumers can they provide more value than their competitors.