Katie ya, Qingdao Clothes & Accessories Ltd. belongs to Italy Kaiser fashion group, which is located in Qingdao, Shandong, which has a very competitive transportation and pleasant scenery.
In 2008, Italy fashion underwear brand Caser entered China. In Qingdao, Katie, Qingdao Fashion Co., Ltd. was established in the popular place of Qingdao, under the jurisdiction of the 6 centers, namely, marketing center, sales center, R & D center, commodity center, administration center and financial center. Since its establishment, it has made many famous brands of Caser products stand out from many brands with its rich garment experience, excellent equipment and perfect quality assurance system. Because of its simple and generous European style and excellent workmanship, Caser has won the favor of consumers and the affirmation of the vast number of dealers. Now the Caser sales network is spread all over China.
With the continuous growth of Caser and the requirement of brand marketing strategy to guide and satisfy the market demand, Caser decided to upgrade the existing marketing system in an all-round way, and urged the advertising agency's professional brand planning agency to transform the brand identification system and the store's image decoration in order to create a shopping environment that can communicate with consumers more deeply.
Caser advocates a graceful, casual, comfortable life style for urban people to achieve a perfect combination of product and life view.
Facing the future, the company will continue to carry forward the spirit of "down-to-earth, fearless and brave to create", and use the silk thread of love to weave underwear products to create a more perfect underwear kingdom.
Company mission:
Build an underwear kingdom that can make life more perfect.
Company vision:
Let the customer satisfaction, let dealer profit, let the staff proud of the first-class brand internationalization group.
Enterprise spirit:
We must be down-to-earth, fearless and brave, and do our best to achieve the vision of the company.
Corporate values:
Talent view: the best of all.
Values: it's equally important to do good things at the right time, responsibility and performance.
Enterprise development strategy:
Talent development: training people who are responsible for themselves and are valuable to society.
Product R & D Strategy: focus on demand and market orientation.
Marketing strategy: to guide and meet the market demand; create a VI experience environment consistent with brand value; strengthen direct brand communication with consumers; and promote continuous promotion activities to enhance brand value.
