a Italy based men's clothing brand, started with a senior apparel shop, based in Florence, Italy. In April 2009, the more than half a century after the Italy fashion brand, to choose the Hangzhou Tower this China store sales performance of the highest high-end shopping center, began its career journey China area.
since the end of last century, with the rapid development of China's economy, China's high-end consumer goods market continues to heat up, on the contrary, the European economy downturn in recent years, the entire consumer market fell quickly. China will undoubtedly become the major European brands like a flock of ducks treasure. FANMDIS is also keen to smell the business opportunities, the company's headquarters has been concerned about the changes and development of the Chinese market, and in 2007 began a field survey and verification of China's apparel market. After the investigation of the clothing market data analysis and target consumer groups demand over the past two years, FANMDIS decided to formally put into China headquarters, and according to the shape features and the target consumer groups feature Chinese, on the goods version of the type and design of adjustment and innovation.
at the same time, Hangzhou Tower has always been concerned about the high FANMDIS fashion, elegant, natural Italy brand, and its brand positioning, product style, and single product features, do a full range of understanding. After repeated contact, the two sides reached consensus on cooperation, FANMIDS decided to officially stationed in Hangzhou.2009 in April, FANMDIS shop opened in the Hangzhou Tower two floor International pavilion.
