Violet home textile Polytron Technologies Inc   

Sino foreign joint venture violet textile Polytron Technologies Inc was founded in 1995, the company in product development, design, manufacturing, brand building, marketing integration strategy, headquartered in &mdash China textile base; Jiangsu Nantong. Violet company under the four departments are grouped, marketing center, China World Trade Center center, production center and management center. A total of more than 1500 employees, of which quality and management personnel accounted for 25%. 2005 “ violet ” sales of up to 280 million yuan.
In the product features, violet with fresh and elegant characteristics of embroidery, jacquard, printing bed products, hundreds of series of bedding flowers each year have achieved a high reputation in domestic and international market, products cover suite, four pieces, quilts, pillow and other eleven series more than and 200. The material is exquisite, the style is novel, the workmanship is excellent, the price is moderate. Product design will be the Chinese culture and modern French culture, the combination of the concept of fashion life won the favor of customers, and is difficult to follow. Violet with excellent brand culture and high-quality products to advocate the new philosophy of life; life with warmth, noble people, healthy brand positioning core concept, in order to form a kind of warm and healthy brand image in the minds of consumers.
The implementation of franchising brand violet market system, after nearly ten years of development, sales of domestic products reached more than and 400, franchised stores in 25 provinces across the country, and every year is increasing at the rate of 30%, the company expects the efforts in the next three years will total sales reached 600 million yuan. In the foreign trade of Italy, and the United States, France, Turkey, Saudi Arabia, Kuwait, Southeast Asia and other more than and 10 countries and regions, government agencies, industry associations and enterprises to establish a broad partnership and trade relations.
The company has been approved as “ Chinese Tourism Association, ” “ Chinese Turist Hotel Association, and won the ” “ AAA credit enterprise, ” “ China Textile Industry Association executive director, ” “ quality product of Jiangsu province famous trademark, ” “ &rdquo, “ Jiangsu Province; national Mianjian products, ” “ Jiangsu province famous brand ” and the honorary title, and through the ISO9001: 2000 international quality system certification and so on.
In the development of foreign trade, the company vigorously expand foreign trade. Headquarters of the international trade department, the strong development of foreign trade business. To participate in the United States held in New York, Germany Frankfurt, Italy Milan and other places of the international textile exhibition regularly, the violet brand with high in the international textile industry's visibility and reputation, and establish the advanced international brand image of violet.
In 2004 the company invested 80 million yuan in Nantong economic and Technological Development Zone to build a new industrial park, violet, violet Industrial Park covers an area of one hundred and thirty mu, including design, office, production, warehousing, logistics, staff accommodation and other projects, the use of modern production equipment and office facilities. Total production capacity will reach 650 million yuan, to 2010, plans to reach 1 billion yuan, foreign trade sales increased to $20 million. Tens of millions of advertising dollars every year, increase communication efforts, through various media channels to enhance brand awareness; through the improvement of customer service and customer visits, to create the first brand worthy of the name of violet. Make violet become the heart of the consumer in the heart of the home textile brand.