brand interpretation
absolute “ handsome ” gas --------
< p > & ldquo; Ma Mamie Ya & rdquo. & ldquo; polamar & rdquo; is Taiwan famous quality children's clothing brand & ldquo; Ma Mamie Ya & rdquo. & ldquo; polamar & rdquo; clothing has always been full of self urban flavor, with unique style all over the market throughout the country. In China, with more than 1000 outlets. The rhythm of life of tension in, leisure clothing will give a relaxed self feeling, innocent children, children's clothing requirements of lively and lovely, relaxed, so casual fashion as & ldquo; Ma Mamie Ya & rdquo. & ldquo; polamar & rdquo; the development of children. Mama Mia with unique taste, personality, leisure, stylish design concept, set the latest fashion in Europe, Korea, Japan and other popular element, is committed to build leading children to the new trend of consumption of fashionable children's wear collar army brand.brand positioning
< p > holds a Europe, Japan, South Korea, the latest popular concept, combination of practice and fashion leisure life attitude, is a leisure and personality, is the fashion. Childhood has his (her) diversity and variability, so he (she) there are more combinations of collocation, a more personalized choice.product positioning: middle grade
consumer groups: 3~7 years, 8~12 years, 13~15 years old three phase of the new city children
product categories and price: “ and Mami “ and James ” &rdquo bolak; brand unified retail price
< p > spring and summer clothing: T-shirt: 53-113 yuan shirt: $93-133 skirt: $83-123 Dresses: 113-173 yuan Pants: $93-133 coat: $133-213 single Pants: $93-163;, < p > autumn and winter: T-shirt: 83-163 yuan shirt: $103-193 dress: 133-243 coat: $163-393 sweater: $83-393 sandwich Pants: 153-293 yuan.and bolak brand positioning:
with “ comfort, innocence ” brand design concept, designed for preschool children was created. According to the latest fashion trends and Han Chao, parents devoted a love, innocence retain memories …
product positioning: middle grade
consumer group positioning: 1~6 year old