Blue and old cowboy R & D base   

There is a beautiful city near Nehe, France, Nimes (Nimes). She is the birthplace of blue denim, 1848 California people Levi Strauss, will be the blue denim cloth, the introduction of the United States, since the birth of the familiar Levi 's (the meaning of denim denim is de Nimes both Nim's manufacturing). In 1968, was once a sailor of the French Fischer • Meng days (Ficher• mend (s) in NIM established the a clothing factory, specializes in the processing of some workers installed, the Shuangshi plus anchor pattern as the product logo until 1985 founded the land van jeans brand. 1989 VAN JEANS LAND by French designer Francois • Lang Baer (Francois• Lambert) Mr. helm, and redesigned the new English LOGO, has been in use ever since. Francois • Mr. Baer's design style inherited the European tradition of simplicity, the atmosphere and the pursuit of taste style. All product ingredients and wash water completely by the master personally check, in its lead the development of land van jeans is very rapid, the land van jeans in France is very popular with the young people of all ages a fashion denim brand, in addition to denim products, radiation to the leather goods, cosmetics, jewelry and home textile field. Enter in twenty-first Century, the Chinese market's amazing power to let the master saw another to conquer the the Alps. In 2001, in Fran OIS • Lang Mr. bell before retiring, he set out to enter the China market brand development plan, and therefore according to Chinese custom to design a two lions in a direction wheel logo and new English logo, and in 2004 in France successfully registered. Francois • Lang bell Mr. hope to bring this outstanding brand love the broad masses of the cowboy culture of Chinese consumers, at the beginning of 2005 land van jeans in Guangzhou City, Guangdong Province, established research center, to conduct survey research on the spending habits of the Chinese market and Chinese colleagues co help Commissioner of the French total company in accordance with the advanced regional grade classification method, on the market for scientific classification and for each different region formulated different marketing strategies and product architecture, efforts to build China jeans industry aircraft carrier. At present, China's research center has begun to change the R & D center, in 2006 VAN JEANS LAND officially embarked on the development of the Chinese market