Brand was founded in 1992.
Founder Zeng Wei (Hongkong) -- top ten designers in China
The first women's clothing brand stationed in Guangzhou Beijing road pedestrian street.
Current design director: SandyTsang (Hongkong)
The heart kiss dress is unique in the mid-range women's clothing brand with its unique design, quick update and high cost performance. The company is headquartered in Guangzhou, and has developed into a professional clothing company integrating design, development, production, marketing and brand management.
Brand style: intellectuality and elegance
Design inspiration: from European fashion
Product features: tailoring, softness, fine character and high quality of materials.
Market positioning: price 199-799 (Chun Xia) 399-1299 autumn winter)
Psychological age 25-35
Women with independent thinking and fashion taste: career women
Brand concept:
Twentieth Century is a great era. 80'S women in China are becoming masters of the times. They have successfully transformed from tradition to culture. They have considerable cultural conservation and have unique insights and knowledge of the world. They pursue fashion and have unique aesthetic power and taste. They have an avant-garde consumption concept instead of blindly pursuing them. They advocate spiritual enrichment and pay attention to quality of life, and they are passionate about their work and love life at the same time. They are the new generation of Oriental women who are known as "intellectual women".
Kissing is the fashion and love of these times.
Conception of the work:
Trimming lines -- see brevity
Fine craft -- see quality
Characteristic ornament -- seeing individuality
Coordinating color matching -- seeing elegance
